Couple of questions-

1- Do you want an overall brand (brand as in your company's image) logo, as shown in your first example image, OR a logo specifically for a specific line of beer (Benjamin Franklin) as shown in the 2nd example image?

2- Are you wanting a logo in the same colors as your current logo? For an upmarket audience, you may want a different color scheme.

1 - We want a brand for our company''s image. Not a label for beer.

2 - We are willing to adjust the color scheme.