Wendigo Research - international customer and user research office needs a logo design

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Este cliente recibió 26 diseños de logo de 13 diseñadores. Eligieron este diseño de logo de Umairnaseer 2 como el diseño ganador.
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Resumen de Diseño de Logo
We need a logo design for a new customer and user research office based in Recife city, state of Pernambuco (Brazil). We provide deep research into user and customer behaviors, analyzing trends and suggesting changes into products and portfolios. We also help companies to build their design and research operations. Our work is to observe what people do, to understand what they want and to translate it in what they need.
We see ourselves as connectors, the plaster between many bricks: linking people, businesses and values. That way, we try to uncover the many "tribal aspects" behind consumption, not the old tribes, but the digital and post-digital ones.
We adopted the name Wendigo because of the folklorical implications it brings to the our work. It is about the mystery behind people choices. You can predict many behaviors and see a lot of accuracy in their decisions, but there is always that 1% chance of things turning to a very different way. "We ate the past to design the future". This is what Wendigo is.
Our logo has to be something tribal, collective, crude, but very upfront, futuristic, sci-fied. Good aesthetical examples are works such as Horizon Zero Dawn and Forbidden West; Wakanda; The Last Airbender. They mix the ancient and the new very organically. It has to be something that works as both symbol (logomark) and text (logotype), together and separated. We also like futuristic crests and badges, or fictional society symbols (see Star Wars Rebel's crest or even the imperial brand).
We prefer neutral colors, specially white, gray, cream, black and earthy colors. However, I am very open to your creativity, just give something unique and memorable. <3
Objetivo del mercado(s)
Companies looking for innovation shifts. Main target: startups and tech companies.
Tipo de industria / entidad
Market Research
Texto del logo
Wendigo Research
Estilos de fuente para usar
Gustan otros estilos de fuente:
- beyno typeface
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- Something tribal, collective, crude, but very upfront, futuristic, sci-fied. Symbol and stylized letters. It shall work in grayscale too.
Agradable de tener
- Neutral colors, specially white, gray, cream, black and earthy colors.
No debería tener
- No copy-paste nor clichée. I want something unique.