The Inclusive Lab - a start up toy company which prides itself on inclusion; needs a logo designed

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Este cliente recibió 51 diseños de logo de 32 diseñadores. Eligieron este diseño de logo de rainbow logos como el diseño ganador.
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Resumen de Diseño de Logo
The business is a start-up, designing fun and funky toys that feature people of all abilities, colours, and genders. We need an eye-catching logo that embodies the inclusive aspect. Most products feature a rainbow design somewhere within. Predominantly we sell puzzles and magnetic dress-up designs, but are looking to expand over the years to include a wide range of toys and books that all aim to foster and embed inclusion within it.
At present, we have a logo that we are unhappy with. It features a scientific beaker, with colourful smoke coming out of it and forming the shape of a butterfly. While we like the general idea, we feel that the execution is poor.
We want our logo to be utilised on all forms of branding and packaging of products, so it must be print friendly. The products are designed for use by younger children 3+, but target audience would be parents, typically others who are conscious of inherent bias within the world (e.g. highly gendered toys, ableist)
Simple, eye catching, and that demonstrates inclusivity.
Actualizaciones
Don't know why it's saying deadline is April 23rd 2021, when I only finalised brief today, 4th July.
Objetivo del mercado(s)
3+ olds for the designs, but for marketing aimed at parents. The more 'woke' kind of parents.
Texto del logo
We are open to a logo without text, but are also interested in seeing it with text. The text would be the business name ‘The Inclusive Lab’, the word ‘The’ must be included as it is within all our social media handles and web address.
Estilos de logo de interés
Logo con emblema
Logo contenido dentro una forma / figura



Logo pictórico / combinado
Un objeto del mundo real (texto opcional)



Logo abstracto
Conceptual / simbólico (texto opcional)



Logo con personaje
Logo con ilustración o personaje


Logo de marca de nombre
Logotipo basado en palabra o nombre (solo texto)


Logo con siglas
Acrónimo o logo tipográfico (solo texto)



Estilos de fuente para usar
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Agradable de tener
- Options. Open to anything and everything.