• A$450

• 191 diseños

• 54 diseñadores

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Resumen de Diseño de Logo

Hi Designers,

We have another fun contest for you to get involved in.

Background:

Australia has released an advertising campaign to promote COVID vaccination in young people (under 40).

However, the ad campaign has had a lot of negative feedback:

- https://www.theguardian.com/australia-news/2021/jul/12/australian-ad-showing-covid-patient-gasping-for-air-could-increase-vaccine-hesitancy
- https://www.abc.net.au/news/2021-07-11/australian-government-releases-vaccine-campaign/100284448
- https://www.afr.com/companies/media-and-marketing/new-coronavirus-ad-campaign-slammed-as-insensitive-20210711-p588qc

Brief:

With the Australian government's vaccination campaign now live we are calling on designers to create:

- A sharable logo for Aussies to use in the workplace or on social media
- The logo should represent all that is positive about the national vaccination roll-out
- The logo should target young Australians
- The logo should be uplifting in nature to increase shareability.
- The logo should be designed with 'reactions' in mind - that is it could be used as a reaction on Slack (a popular office messaging platform)
- The logo should be designed so it can be used as a sticker on Facebook posts or profile pictures of the recently-vaccinated.

The theme/style of the logo should be:
- Positive/fun/cheeky
- Clever/quirky

The logo could include (but does not have to)
- Mascots/characters
- References to Australia (maps, animals, etc)
- A flexed arm/shoulder

Please DO NOT include any needles/syringes.

The advertising campaign uses the slogan "Arm Yourself" with the visual of band aids on arms.

https://www.health.gov.au/resources/publications/covid-19-vaccination-print-ad-arm-yourself-against-covid-19

Logo Text - the logo text could be any of the following:

Main: Arm Yourself
Tagline: Against COVID-19

Main: Armed & Ready
Tagline: Are you?

The best execution will reign supreme!

Good luck, be original and most importantly have fun!

The DesignCrowd Team

Objetivo del mercado(s)

Australians under 40 years old.

Tipo de industria / entidad

Social Media

Texto del logo

Arm Yourself

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Estilos de logo de interés

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Estilos de fuente para usar

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Mira y siente

Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.

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Requisitos

No debería tener

• Please DO NOT include the words "ad campaign" in the logo. Please DO BOT include needles/syringes.