Modern Tea Company Needs New Packaging Design
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Este cliente recibió 61 diseños de empaque de 29 diseñadores. Eligieron este diseño de empaque de raphis como el diseño ganador.
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Resumen de Diseño de Empaque
We need a design to print directly on our stand up zip pouches, 6x9x3 in., to replace the labels we were applying on generic matte black pouches.
We'd like to keep the current color theme of matte black + [Flavor Color] (in this case, fushia) to communicate the idea of modern, luxury brand (please see nespresso coffee brand) and stay somewhat close to the current label so our product will be recognized by actual customers. Other flavors will be a declination of the same layout, matte black + [flavor color]. Colors used should be vibrant, eye catching, to stand out from competition.
We also want to display the actual tea blend picture on the packaging so the consumer can see how beautiful the tea is. The font size for Rose Chamomile Lavender should be big enough so it's readable when the product is seen in thumbnail format.
The front should have a seal/stamp close to a top corner with a big "100% Freshness Guarantee",
The company logo "The Tea Company" should be present on the front in a prominent spot. It's provided in the zip file from old label.
We need to display the net weight (4oz / 113g) and number of servings (makes 60 cups). Please refer to old label.
On the back side we need a space for the UPC barcode at the bottom, the company address, a space for the brand's story/mission, steeping instructions with icons (see current label), ingredients and another section featuring our other products. All fonts should be 10pt or bigger.
Artwork of the current label current label is available here
https://drive.google.com/drive/folders/0B8loP1tC_L9kbkc2QnkwWUxBRTg?resourcekey=0-Z47gOjgttFCuJORf5fLVAg&usp=sharing
Objetivo del mercado(s)
USA market, Women ages 25-45, young & young at heart, trendy, health conscious, luxury
Tipo de industria / entidad
Premium Loose Leaf Tea
Estilos de fuente para usar
Gustan otros estilos de fuente:
- fonts provided in zip file
Colores
Colores seleccionados por el cliente para ser utilizados en el diseño del logotipo:
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- See description
No debería tener
- Asian look and feel