New Furniture Maker needs a logo and branding

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Este cliente recibió 94 diseños de logo de 48 diseñadores. Eligieron este diseño de logo de ecorokerz como el diseño ganador.
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Resumen de Diseño de Logo
Looking for a logo and branding for my new furniture making business based in Brisbane, Australia:
"Stuart White Custom Furniture"
Making furniture for the future.
One-off commissions and limited runs of beautiful sustainable furniture, that is ecologically and ethically sound.
Heirloom quality pieces, hand crafted to exacting standards, that will last for generations.
Timeless designs, clean and understated, that will outlast trends and fashion.
Sustainable materials, responsibly sourced, from reclaimed timber wherever possible.
Logo and branding will need to be used through all forms of promotion and comms for the business. Social Media promotion, website, letterhead, invoices etc. (Once Logo and branding are finalised, I need to move forward with a simple website).
I am not completely set on the company name being 'Stuart White Custom Furniture' and would welcome any variations or ideas around this. Important that the logo / branding does not give the impression of a large company - its just me at the moment and Im keen to be transparent about that!
POSITIONING
My furniture is high end - using the finest materials made to extremely high standards. It take a long time to make and this is reflected in the price.
WHO IS MY CUSTOMER?
Aged 30 - 70. Professional high earners with eco tendencies and an eye for design / quality.
People who are waking up to the gluttony of consumerism and want help to affect change on the world.
High end interior designers / Architects who's Clients fall into the categories above.
SIMILAR BRANDS
https://www.jorybrigham.com/
https://philipmorleyfurniture.com/ (I like his industrial "stamp" looking logo but please dont replicate it exactly!)
http://www.meredithhartfurniture.com/
Objetivo del mercado(s)
WHO IS MY CUSTOMER? Aged 30 - 70. Professional high earners with eco tendencies and an eye for design / quality. People who are waking up to the gluttony of consumerism and want help to affect change on the world. High end interior designers / Architects who's Clients fall into the categories above.
Tipo de industria / entidad
Woodwork / Furniture
Texto del logo
Should probably include the company name and custom furniture
Estilos de logo de interés
Logo con emblema
Logo contenido dentro una forma / figura



Logo de marca de nombre
Logotipo basado en palabra o nombre (solo texto)


Logo con siglas
Acrónimo o logo tipográfico (solo texto)



Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Agradable de tener
- Either very clean and elegant / simple. OR modern hipster style - See attached images (Classic Tattoo Studio retro badge / branding iron / stamp ).
No debería tener
- Cheesy pictures of tools. "Making Furniture For the Future" in the logo.