New logo & style guide required

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Este cliente recibió 69 diseños de logo de 38 diseñadores. Eligieron este diseño de logo de Badhan como el diseño ganador.
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I'm launching a brand new Orthodontic practice and would now like to produce my logo & brand style guide and work with the winning designer to further launch my brand roll out!
Once the winning logo has been confirmed, we are requiring a style guide to be used internally to ensure everything can align with the brand. This needs to include fonts, logo variations etc.
My likes: I really like simple and clean. Probably not any tooth related pics here as that is more standard dentist. I have attached a couple of things I like and photos for Inspo. (to give you kind of feel I am looking for). Think more private specialist, quality/expensive care rather than the standard dentist.
My brand concept will be based on personalised care (from me a top orthodontist) and excellence in orthodontics using digital modern tech. Clean, well designed and precise.
The brand will be built around a well known orthodontist who is a thought leader in the industry.
Objetivo del mercado(s)
People looking for the very best orthodontic treatment . Specialist, professional care, smooth & quality experience . Getting access to the very latest technology and digital support.
Tipo de industria / entidad
Orthondontics
Texto del logo
James Andrews Orthodontics
Estilos de logo de interés
Logo de marca de nombre
Logotipo basado en palabra o nombre (solo texto)


Estilos de fuente para usar
Gustan otros estilos de fuente:
- Happy to review different font options
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- The name.
Agradable de tener
- Elegant, quality, premium feel
No debería tener
- Pictures of teeth (tacky slogans), bright colors, cluttered writing