Creative Crowdsourcing Consultancy needs a logo design

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Este cliente recibió 149 diseños de logo de 50 diseñadores. Eligieron este diseño de logo de uchi como el diseño ganador.
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Resumen de Diseño de Logo
I need a logo design as I strike out as strategic crowdsourcing consultant who does branding, communication and innovation projects with Clients in food & beverage, personal care, home care and consumer health care. The logo should communicate the following values: freedom, movement, openness, creativity, agility, collaboration. The name of the consultancy is Roq 4 Tomorrow.
I'm open to having "Roq" in caps or in lower case / a mix. The company is called "Roq" but I like the second meaning of "Rock" as in movement, dance, play, activity, dynamism (not stones), so please explore adding in some of this "agility / freedom" - even creativity - into the logo design without making it to young. (I'm Gen X, not a Millennial or Gen Z.)
Another conceptual pointer could be to leverage the idea of "for tomorrow" - making things better for people (planet too), a new day, promise, positivity, ....
The logo will be used for a ppt deck, quotes & invoices, a future website and maybe business cards. Color wise, I like color, but due to past employer's logos, I don't want it to be primarily pink, orange or yellow, corporate blue or fiery red. I do have a penchant for strong and deep dark purple, green and teal (green/blue) but not necessarily together. What I do is very human, bespoke and qualitative, so I don't want the tone & manner to be techy or too austere. Finally, simplicity and legibility on a white page are key considerations.
Objetivo del mercado(s)
BigCo and Start up marketers in France, Switzerland, Netherlands, UK, US, Germany
Tipo de industria / entidad
marketing communications consultancy
Texto del logo
ROQ 4 Tomorrow (or Roq 4 Tomorrow)
Estilos de logo de interés
Logo con emblema
Logo contenido dentro una forma / figura



Logo pictórico / combinado
Un objeto del mundo real (texto opcional)



Logo abstracto
Conceptual / simbólico (texto opcional)



Estilos de fuente para usar
Gustan otros estilos de fuente:
- I'm open. So far, the typefaces are too similar.
Colores
Colores seleccionados por el cliente para ser utilizados en el diseño del logotipo:
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- I think it needs to be split somehow (2 levels?) so it's not too small / illegible on Linkedin and power point decks. Please present it on a white, like on linkedin & ppt.
Agradable de tener
- I would like the shortlisted winners to include a descriptor: "Strategic Crowdsourcing Consultancy" as part of a logo lock-up ... this would entail font & positioning so the 2 elements work visually together. the logo.
No debería tener
- Graphic & Conceptual elements are ok, but no clichés like lightbulbs, please. I don't want a long horizontal logo because it takes up to much space in ppt presentations, or will be illegible..