Logo for market intelligence and communication agency

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Este cliente recibió 167 diseños de logo de 82 diseñadores. Eligieron este diseño de logo de JohnM. como el diseño ganador.
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Resumen de Diseño de Logo
New logo for an agency working in the market intelligence and communication area, in the food and drink industry (although we do not want any visual reference to food and drinks in the logo).
There is an existing logo that is outdated, we want something fresh using EIBENS, ideally with the initial E that could be used as a standalone icon for example as favicon or profile in social media. See existing logo (attached) to get a sense of what we mean here.
EIBENS to be used all in caps or in small caps, but not Eibens (first cap, the rest small caps).
In terms of colours, we want red as the accent colour, preferably #C00000, and as for the others, we are open to any possibility.
As for the typography, we want something modern but keeping in mind that it’s for an agency working on market intelligence and communication, it should not be crazy nor boring.
Updates
Recopilando más retroalimentación
Texto del logo
EIBENS or eibens