Award-winning product needs a new front for their package
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Hi, project owner please feedback
DesId #28994953
please give me your feedback
Hi, I've worked on a packaging concept for your product. I have a few suggestions I want to share. I write it here because there isn't any other place :)
- The front of your package should not show the trash can. The main image must tell how the product is used, not how you dispose of it. The image of the trash can suggests that the product is to be placed in the garbage can to eliminate bacteria or bad odours. That is causing the confusion.
- The magic of your product, its differential, is not that you can throw it away (any product does that), but that it grows with water. That is the story you should tell.
- It is also important to show the sponge ready to be used. Consumers need to visualize what they are buying.
I hope these recommendations help you and that you like my proposal. Let me know if you need any adjustment.
Thanks!
Hello,
Thank you for your feedback. Some of your comments are correct, but some are not. The magic of our product is that it is designed to be thrown-away before bacteria can grow on it. That is the reason people buy it. However, you are correct that we should probably have an image on the cover of the packaging showing that the thin sponges expand when they are in water. I have added images in the brief showing how dispongeables and the discrubbables expand. Please use one or both of these images on the cover of your design in the way you think is best.
Hi, project owner please feedback
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