GameChanger#9

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Este cliente recibió 60 diseños de logo de 11 diseñadores. Eligieron este diseño de logo de ARTMD como el diseño ganador.
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Resumen de Diseño de Logo
I require a logo and tag line for GameChanger (or GameChanger#9) - an innovative consultancy that fuses game thinking with coaching process to inspire real change for leaders and their teams, leading to better outcomes for all.
The coaching delivery is an experiential, fun and creative way to cultivate innovation, foster personal development and improve performance. Deepening individual and organisational engagement is an inherent benefit of the process.
Brand values - Integrity, FUN, authentic, responsible and delivers results
Brand character - Charismatic, joyful, mischievous, risk taker (edgy), capable, smart, compassionate and funny
Brand Archetype - Wanderer Outlaw (same as Virgin, Apple)
The Archetype is the overall manner of the brand. The brand is about change, revolution, creating a better world by challenging the status quo, taking a risk, divergent thinking.
Updates
Project Deadline Extended
Reason: Variations requested.
Added Friday, February 14, 2014
Objetivo del mercado(s)
Senior executives, corporate market
Tipo de industria / entidad
Delivery
Texto del logo
GameChanger ~ Dare to Play (alternative is: GameChanger#9 ~ Turn your Business Upside Down)
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- Some game/play connotation.
Fresh, edgy feel and look.
Agradable de tener
- Potentially use recognisable game symbols.
If using the logo "Turn your business upside down", this is about gaining a new perspective, so imagine an image that when turned upside down revealed something new and positive. Potentially incorporates a game element (eg a chess board that looks like a stalemate looked at in one perspective, but checkmate in another).
No debería tener
- What we don’t wont to look like is a traditional corporate coaching business (eg. www.iecoaching.com, www.lighthousecc.com.au, www.executive-coach.net.au).