Hi,
Will this new logo drive a rebranding of sorts (in which case, I'd need to know what your vision for the logo and brand is)?
Or will this logo represent the brand in its current state (in which case, I'd need to go through the website to get a sense of how to visually represent it)?

Thanks,
Kelechi

Thank you for your most thoughtful question. It will be part of the branding. The website will be organized by seasons, then months, with recipes for each. "Seasons" means winter, spring, summer, fall but also holidays, Thanksgiving, Christmas, Easter, 4th of July. For example, Thanksgiving scones are pumpkin spice, Christmas is Pfeffeneusse, Easter is mini M&M and Jelly ring scones. The central theme of the website however is that scones are the perfect way to connect with others. Each recipe page will have a photo of the baked scones that features 2 scones and 2 cups of coffee or some other drink. The scones are American scones, not Scottish scones. More like what you would get in a Starbucks. Hope this helps.

Yes, your answer is very helpful. At least now I know which scones to research, and how the brand identity ties into the value proposition.

I do have one more question though if it isn't a bother, are you going to sell/offer packaged products or ephemera down the road? In other words, are you ever going to print this logo in any form? If so, how versatile should the logo be?

Thanks,
Kelechi

I don't play on selling packaged products and don't intend to print the logo at this time. Would it be helpful to see the type of photo of the scones that will be on the blog?

Thanks

Matt

Alright noted, just digital applications at this time.
Yes please, the more you can share about the Website the better.
Thanks for your attentiveness, expect my entries.

Thanks again,
Kelechi

I uploaded a typical image that will be on the blog. Thanks, Matt