Established company in the railroad industry looking for a refreshing, modern, and vibrant logo.
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Este cliente recibió 84 diseños de logo de 54 diseñadores. Eligieron este diseño de logo de step forward 2 como el diseño ganador.
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Resumen de Diseño de Logo
We provide training services and training materials for the North American Railroad Industry. Target audience includes training departments and trainers at mostly freight railroads and a little to passenger railroads, repair shops, manufacturers serving our industry, and other industry that use railroads and need some types of railroad related training or information. We are moving from an analog product base toward offering more digital products. We want a logo that will help us transform into the digital era.
Individuals within these organizations could include HR personnel, supervisors at all levels that work with people performing maintenance on freight cars, locomotives, track, signaling and other work.
We've been in the railroad industry for over 100 years.
We are looking for a feel that is slightly on the masculine side, abstract, modern, stable.
Please see the attached creative brief for more information. You do not need to follow the last page of examples literally. Mainly, we're looking for a combination logo with the text 'reb' and a symbol on the side. The symbol on top would be fine, but our preference is to the side.
We are not locked into a specific colors.
We think we would rather see a lowercase 'reb' as opposed to uppercase.
I selected sans serif font below because we think it would generally look better, but a serif font might be OK to - depends on the font.
We are currently working on a new website to roll out along with the new logo.
Objetivo del mercado(s)
Training departments at railroads, supervisors that make training decisions. Occasionally, HR depts get involved.
Tipo de industria / entidad
North American Railroad Industry
Texto del logo
"reb"
Estilos de logo de interés
Logo pictórico / combinado
Un objeto del mundo real (texto opcional)
Estilos de fuente para usar
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- symbol - even if abstract, it needs to reflect equipment used in the North American market - European rail equipment, for example, is different.
Agradable de tener
- abstract symbol with something railroad related
No debería tener
- Nothing old fashioned - no steam engines or components