• US$100

• 8 diseños

• 4 diseñadores

---

Resumen de Diseño Gráfico

This project is a poster that will be in the public/lobby areas of ice hockey rinks to introduce an initiative to address the rampant abuse of officials.

Communication Objectives:
- Capture Attention
- Awareness of New Initiative
- Create Curiosity to Learn More
- Build Recognition of WTW?!? (Name/Branding/Mission)
- Target Audience is Hockey Players, Coaches, Parents, Officials
- Work together to create solutions ... not point fingers or assign blame.

This poster is most likely going to be 11"x17" and/or 16"x20"

Primary Message:
1) IT’S NOT OK!!!
Ice hockey has experienced a significant increase in unacceptable behavior by players, coaches, parents, fans, and officials. It’s time for an intervention that will bring an end to the adversarial environment in the rink that has been negatively impacting all of us. The way things are right now in this sport IS NOT OK!!!

2) WE CAN ALL DO BETTER
Nobody wins when on-ice officials are abused by coaches, players, parents, or fans. This type of behavior is not only inexcusable, but also completely unproductive.
Abusive behavior does not change anything that has already occurred, and it certainly isn’t going to change future calls to the abuser’s advantage.
Whistles don’t get unblown, disputed calls/non-calls don’t get overturned, and penalties don’t get dismissed.
Instead, emotions take control, tempers flare, more penalties ensue, inappropriate behavior escalates, and ultimately the safety of all participants is placed at risk.
This behavior merely creates an adversarial and combative environment that will always negatively impact the remainder of the game for everyone involved.

3) What is WHY THE WHISTLE?!?
We are referees who are partnering with players, coaches, parents, and fans to address and eliminate unacceptable behavior. We are developing tools to facilitate an alignment between on-ice officials and those for whom we officiate. We aren’t interested in complaining or assigning blame, but genuinely want to find solutions that ALL of us can accept, and will be willing to implement, and stand behind.

WhyTheWhistle?!? Branding Images & Logo should be prominently displayed within the design.

Objetivo del mercado(s)

Ice hockey players, coaches, parents, and fans. Poster will be in the public lobby area of ice hockey rinks throughout Northeastern United States.

Tipo de industria / entidad

Youth Sports & Activities

---

Colores

Diseñador para elegir los colores que se utilizarán en el diseño.

---

Mira y siente

Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.

---

Requisitos

Debes tener

• Branding elements for WhyTheWhistle?!? including logo, WTW?!? icon, IT'S NOT OK!!! tagline & We Can All Do Better tagline

Agradable de tener

• I've included some body text as part of the project brief.

---

Archivos

Descargar todos los archivos - 3,4 MB