• US$310

• 7 diseños

• 6 diseñadores

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Resumen de Diseño de Logo

Develop a family of logos, building on our brand identity for a subset of services offered within our company. The Company logo is established and our sector logos are as well. However, we have areas of focus with the company that support our industry work, and corporate goals that would benefit from some branding and consistency within the company. Looking to create 4 logos that would work together but could also stand alone. Logos would emphasize, Sustainability, Account Based Marketing (ABM), Safety and People Strategies. You will see that our corporate logo is structured in a box. We can play with this format, but we would like to soften the new logos to be more friendly, as they deal with our corporate initiatives more than business sectors.

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1. may we confirm that this is like an umbrella branding wherein you'd have a main logo and sub brands for each services?
Our logo is established, but we have some service offerings that could use some further development. Playing off our our logo is fine, but what has taken shape internally, needs to be further expanded. For example, for our sustainability initiative, a member of our team developed the attached (sustainability). We also have one for safety (also attached). These are used as representative images in proposals and can stand alone, but I’d like to have something that when shown together, look like they belong to the same family, despite their differing positions. (Safety, Sustainability, Account Based Marketing, People Strategies).

2. should the designer keep an element when designing the subset. If yes, which one (ex. filled box and color)?
I like the concept of the words and the box, in keeping with our logo, but as you will see from the examples attached, having a graphic image to enhance the offering would be great, even if it feels obvious. The idea is to impart that we have an effort/initiative inhouse for these services.

Objetivo del mercado(s)

Construction Industry

Tipo de industria / entidad

Construction

Texto del logo

4 Different Logos in the same family that say: SAFETY, SUSTAINABILITY, PEOPLE STRATGIES, ACCOUNT BASED MARKETING (ABM)

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Estilos de logo de interés

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Estilos de fuente para usar

Gustan otros estilos de fuente:

• Our corporate fonts are Avenir, Palatino

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Colores

Colores seleccionados por el cliente para ser utilizados en el diseño del logotipo:

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Mira y siente

Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.

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Requisitos

Debes tener

• A consistent feel that works within our brand identity but has more graphic elements. Our existing logo is just a box and when we are talking about our services, they have elements that are softer and more friendly.

Agradable de tener

• Images that tell the story: Account Based Marketing for example is all about ensuring we know our clients and are emphasizing and prioritizing our relationship; People Strategies should highlight the work we do for our employees -- to better their experience with the company; sustainability emphasizes our commitment to the environment and being a better citizen; safety is ensuring our employees get home safe every day.

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Archivos

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