Refresh
Merchendasing or trade marketing to promote out craft beer from the competition in retail stores.
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€0
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1 diseño
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1 diseñador
Resumen de Diseño Gráfico
Looking for assistance to create innovative design of store shelfs of supermarkets in different forms to promote out products in highly competitive market in FMCG sector. We are leading manufacturer of craft beer product in Poland. There are approx. 400 breweries on the market which is still mainly dominated by multinational breweries. We strive to distinguish ourself under our brand Polish Craft Beers (as local products) by designing appropriate exposition of our products. As You will see on the general pics how the shelfs with beers llok like, they are quite similar at the moment.
I asked A.I how should we distinguish as craft beer producers from beer corporations and it came up with a quite a few inspiring suggestions as a ready made reasearch so you will understand our industry better which I attach in text attachement 1. What A.I is not able to come up with, is visual graphic design of the descriptive idea show the best promote out craft beer products from the competition. Your first task is to design i.) universal innovative design for different type of shelfs (attachements 1-5) , in-out selling basket from where the products would be sold on promotion right after the entry to the store (attachement 6) & iii.) craft beer stand that we already have but as You can see is nothing special (attachement 7). What we wish to accomplish is consistent communication about why anyone should opt for our craft beer as healthy alternative to the traditional industrial beers from multinational corporations. The communication must be short, simple & with infographics quite convincing. Your second task is to create interesting leaflet or big cards attached to the shelfs or stand as complimentary ads material describing different styles of craft beers which is what is all the craft beer revolution all about. This should be understood as simple explanation why customers should opt for craft beer under our brands (attachement 8)
