Relifting of a Kimchi label for Karma brand

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Create a label for 3 kimchi products under the Karma brand
- Original kimchi
- hot kimchi
- Fresh kimchi
KARMA provides a range of healthy, tasteful and refreshing fermented-drinks like kombuchas, kefirs and, more recently, lactofermented vegetables with our specific recipe of Kimchi.
Our products are raw, natural and unpasteurised.
KIMCHI?
This spicy fermented cabbage dish comes in many forms. Lauded for assisting in maintaining optimum health, raw fermented kimchi is loaded with vitamins, but its biggest benefit is the "living healthy bacteria" called lactobacilli that is created during the fermentation process. This good bacteria helps to replenish your gut flora which will aid with digestion, and not only is our range of kimchi good for you, it also tastes great!
We would like to use our Karma brand in the universe of lacto-fermented vegetables (today, we have a "Ferments" brand that we would like to delete)
Integrate it into the competitive market of lacto-fermented vegetables / Kimchi
Give greediness in this category, which is still relatively new in France
work required
- Keep the eyes and the KARMA logo
- Maintain a white background, which seems to be a key point of this universe: sobriety, home-made
- Name of the product range: Kimchi
- Highlight the recipe: recipe N°1: Original, recipe N°2: Hot and recipe N°3: Fresh
- Add: "Sweet and sour crunchy vegetables"
- Provide a scale to indicate the level of spiciness (here, 1 out of 3 in terms of spiciness)
- Possibility of using elements of the current Ferments label: the hill, the little pepper, etc.
- Possible highlighting of an ingredient: the bell pepper (on the spicy version, we will have an illustration of a pepper, on the fresh version, a bunch of leaves / green condiments.
- Put the Eurofeuille logo on the facing Mention or picto "no preservatives".
Only the facing, do not touch the back of the pack
Actualizaciones
Faible participation designers
Objetivo del mercado(s)
organic store / consumers looking for natural & authentic products
Tipo de industria / entidad
Food
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- Karma logo with the eyes and stars in the eyes
Agradable de tener
- proposals for the 3 recipes
No debería tener
- too much color