Digital transformation programme logo for major UK Social Care client

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Este cliente recibió 61 diseños de logo de 34 diseñadores. Eligieron este diseño de logo de Kejo87 como el diseño ganador.
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As part of a large-scale digital (and organisational) transformation programme we are leading for one of our Social Care clients, we are looking for a logo for the programme. We have agreed the concept and the key elements, colours etc. but we need an expert to pull togehter a few variations on this them for us.
We have included a list of the key programme elements / objectives e.g. time savings, happier staff, mobile devices etc. all linked together and ultimately focused on enabling improved care and support for the end-user - those with Learning Disabilities.
We have also included the programme 'rich picture' to provide a bit more context - this covers the journey we are going on and the various elements that it will cover. Hopefully this provides context for the related key programme elements
In addition to the briefing pack, we have also included the brand guidelines to provide some options around the colour palette and alignment with the overall organisational logo (but it doesn't need to be 100% consistent / aligned with the guidelines)
Actualizaciones
Dear all
please find attached an updated concept - see slide 10 (SAP) and some key icons on slide 11.
I like the simplicity of the simple colours on a grey background and the various dimensions, each with their own distinct icons.
many thanks.
michael.
Added Sunday, 16 April 2023
Objetivo del mercado(s)
Organisation-wide staff, particularly front-line
Texto del logo
DTP or DTP 2023-25
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.