Global hospitality & entertainment company needs secondary logo design

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We have masterbrand guidelines, logos and visual assets for a global brand well known for its hospitality, entertainment, leisure, retail and food & beverage offerings - integrated resorts with key presence in Malaysia, Singapore, UK and US. We would like to develop a pilot collection of casual apparel and perhaps other consumer products for our loyalty members and guests (potential to develop more collections depending on the response/demand). Our current guidelines, logos and visual assets provide limited creativity as we need to protect the integrity of our core brand/logos and associated trademarks.
As such, we are looking at having a "secondary" and more creative logo suite and accompanying visual assets (e.g. patterns, icons, etc.) that can be suitably applied to casual apparel and premiums subsequently. Key note to be taken, as much as the secondary/creative logo should appear distinctly different from our core logos, it would be ideal (not mandatory) if it could still be identifiable even slightly, to members/guests as our core brand.
Objetivo del mercado(s)
Adults across US, UK, Singapore and Malaysia
Tipo de industria / entidad
Hospitality, entertainment, leisure, retail, F&B
Texto del logo
RW or Resorts World
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
No debería tener
- Should not use any of our core Resorts World logos 'as is'