The Challenge: Create a logo that blends feminine strength with nurturing elements
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Este cliente recibió 65 diseños de logo de 28 diseñadores. Eligieron este diseño de logo de Grafactory como el diseño ganador.
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Resumen de Diseño de Logo
We need a logo design for a new wealth planning company being led by female leadership. Our competitive advantage is being female as wealth begins to transfer to wives/daughters who may want to work with someone different than their husband/father's advisor. We also look different in that we're in our 40/50's, so we don't fit the mold of someone who may themselves be retiring soon. We pride ourselves on education and breaking down traditional barriers that intimidate investors.
I am a female financial planner looking for a brand that mixes the elements of the typical masculinity of our industry with femininity. The final brand should communicate to a female audience 45-65 that are Corp Exec Women, working daughters, and first gen wealth builders/biz owners. I want it to say "we got you". Please note I'm very "real" and "genuine" so I want to stay away from anything to cliche or cheesy.
2. Tone of the brand - this is to describe the personality of the desired brand:
Gender: non-traditional feminine. Strength, lady boss
Modern, but clean
High end
Serious with a touch of whimsical. This is the magic I need from you
Energy: bold, stand out, "loud" but not too loud
I'm hoping for an icon that is not JUST a monogram of the letters, but an image that's bold, eye catching and can stand alone of a hat, shirt, client gift.
HEX COLORS being used on website:
D2AA39
53B69C
238D9C
2E4875
2B3055
0A0D27
Message the logo must convey or portray about the business - female strength in community and that we got you
Thank you for your creative brain!
Objetivo del mercado(s)
Working Women 45-65
Tipo de industria / entidad
Wealth planning, financial services, investments & insurance
Texto del logo
DAMEfender Financial
Estilos de logo de interés
Logo pictórico / combinado
Un objeto del mundo real (texto opcional)
Logo abstracto
Conceptual / simbólico (texto opcional)
Estilos de fuente para usar
Gustan otros estilos de fuente:
- feel free to mix Serif w Script for different elements or part of the firm name
Colores
Colores seleccionados por el cliente para ser utilizados en el diseño del logotipo:
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- A logo that's not just a monogram of the name of firm. An image that matches the femineity of the audience and ideal client with what's currently a very masculine industry
Agradable de tener
- PLS CHX HEX COLORS PROVIDED IN DESCRIPTION
No debería tener
- any colors outside specified hex colors provided in description - icon can be flexible but works should not be