I like the concept you presented but feel that having a furry logo like this will be hard to use for signage, shirts or any sort of branding. I found a very interesting font that might work. I don't necessarily want to purchase the font but am curious if you would be open to this style. I am not allowed to post a link in here but if you look up Matt Ritchie Hairy font you will see what I am considering.

Good morning, and thank you for working on my project. I do like the looks of that font and I would assume we could make it in any color needed. I understand what you’re saying about the difficulty that may exist when using my font on clothing and advertising materials. It was a realistic font so sometimes that doesn’t do well on various mediums. If you decide against the Matt Ritchie Hairy font then I would be open to other designs of the logo. Thanks again and let me know if you have any other questions.

I created my own style inspired by that logo. I need to spend more time on a few letters. This is a conceptual idea based off of fonts that were similar to your idea. I plan to have a couple versions of this logo with a variety of fonts. If there are some "must have" colors, please upload them to the brief. For now, I will try to find some that work well together and look good on both dark and light backgrounds.