Logo design for an indoor multisport simulator and arcade clubhouse
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Este cliente recibió 129 diseños de logo de 37 diseñadores. Eligieron este diseño de logo de ArtTank como el diseño ganador.
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Resumen de Diseño de Logo
We are opening up a Family Entertainment Clubhouse in Canada. The full name is:
Happy's
Sim Play Social
Our target market is older kids (10+) and the casual golfer and beer league sports teams (hockey, soccer, lacrosse, football). That will be the primary group of people that will be coming but we will also welcome families. We will also cater to include corporate clients and golfers who have to play the simulators when the golf season is done.
Inside it will consist of multi-sport simulators, arcade games, food and beverage and maybe laser tag. The multisport simulators will be used as golf simulators probably 75% of the time and the other 25% will be used for simulator sports like hockey, football, soccer, lacrosse, dodgeball, carnival games and shooting/hunting. The arcade will offer a variety of about 20-25 different games
We will host golf leagues and tournaments, birthday parties, bachelor/bachelorette parties, team windups and corporate events. It will be a fun and inviting atmosphere where you can come for an hour to shoot some balls or to play a round of golf and then have some drinks with your friends after
It will be primarily called "Happy's" with reference to the movie Happy Gilmore. Under the primary name it will have the words "Sim Play Social" to describe what the business is. Each part of the name is described as follows:
Happy's: this is the name of a fictional character in a golf movie. Although it can be implied that it is a feeling, that is not what it is intended to mean
Sim: this is to represent the 5 multi-sport and golf simulators that will be our anchor attraction
Play: this represents the aspect of playing arcades and laser tag as well as playing any simulator sport
Social: this means that the establishment is a place for a social gathering. A place to enjoy some drinks (alcohol), food and a good time with your friends or family. A clubhouse that you would gather at after a sport game or round of golf
Our mascot will be a gopher or prairie dog. This would be in reference to the movie "Caddyshack" but also because we are located in the prairies of Canada
Actualizaciones
Would like the designers to re-read the full brief and review the attached images for inspiration. A lot of the submissions don't really appeal to the business model we are trying to achieve
Objetivo del mercado(s)
teens and families during the day, evenings will be 18+
Tipo de industria / entidad
sport clubhouse, family entertainment, amusement center, indoor multi sport hangout
Texto del logo
primary name: Happy's / secondary line: Sim Play Social
Estilos de logo de interés
Logo con emblema
Logo contenido dentro una forma / figura
Logo pictórico / combinado
Un objeto del mundo real (texto opcional)
Logo abstracto
Conceptual / simbólico (texto opcional)
Logo con personaje
Logo con ilustración o personaje
Colores
Colores seleccionados por el cliente para ser utilizados en el diseño del logotipo:
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- it must have text AND a logo. It should incorporate at least 3 different sports in the logo with golf and hockey being 2 of the 3.
Agradable de tener
- I would like to see a nice green color to resemble that of a golf course but this is not a requirement
No debería tener
- although this is a family entertainment center, it is not intended to be a childish place. The logo should be fun but geared towards adults. It is also not a sports lounge or exclusive to sports. It can have some sport attributes to it but when someone looks at it, it shouldn't make them think it's a sports bar. The word "Happy" is also not meant as a feeling and any smiles should not be part of the design