Billboard design for a small town Oral Surgeon

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Resumen de Diseño de Cartelera
We are getting several billboards and need a design that highlights the doctors photo, and bullet points of what he does. Our business name is extremely long, so it’s a challenge to figure out how to do this. Maybe just use our logo? Open to ideas.
The logo can be shortened as designer sees fit, meaning we can drop the tag line. Important info to include:
Doctors name is Hans Igou
The highlighted bullet points are:
•Implants
•wisdom teeth
•Jaw Surgery
•facial trauma
The goal of this billboard is to let our community know that they have an option here in Ada, our town. Many still drive to the city a couple hours away not knowing they now have an option here at home. Having a hard time finding examples of what I have in mind, so hoping this will get us going. I want it as “non-busy” as possible, so no unnecessary lines or anything that competes with the information we are trying to get across.
Objetivo del mercado(s)
Everyone in town, just trying to spread the word that we are here
Tipo de industria / entidad
Medical/surgical (oral surgery)
Estilos de fuente para usar
Colores
Colores seleccionados por el cliente para ser utilizados en el diseño del logotipo:
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- *New note** Due to location of billboard, I prefer the photo of doctor to be on the left side. Must look neat and professional. Must highlight what we do.
Agradable de tener
- Our colors are a blue-green with silver, against black or white, but I’m flexible on this, I don’t necessarily need the colors highlighted. I’m also flexible on font style, just needs to be easy to read.
No debería tener
- Distracting graphics, should not look like a dental office. That’s an issue we have is people thinking we are another dental office, we do not do any general dentistry, it’s surgery only.