Project Gratitude: Empowering Word Mark Design
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Este cliente recibió 207 diseños de logo de 64 diseñadores. Eligieron este diseño de logo de farady como el diseño ganador.
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Resumen de Diseño de Logo
Using the characteristics from the “Cynthia Barnes” logo as inspiration, here’s how you can create a word mark for “Thank you, it’s true” with the tagline “Own Your Awesome”:
1. Typography:
• Primary Font: Use a clean, contemporary, and sans-serif font for “Thank you, it’s true.” This will maintain a modern and professional look.
• Tagline Font: For “Own Your Awesome,” use a slightly different but complementary sans-serif font that is bold and easy to read, ensuring it stands out as an encouraging call-to-action.
2. Color Scheme:
• Primary Colors: Utilize the deep navy color for the main text “Thank you, it’s true” to convey reliability and sophistication.
• Accent Colors: Incorporate the vibrant coral/salmon color for the tagline “Own Your Awesome” to add warmth, energy, and approachability.
3. Design Elements:
• Integration and Flow: Introduce a unique design element that connects or integrates parts of the text, similar to the swooping ‘Y’ in the “Cynthia Barnes” logo. For example, you could create a subtle, flowing underline that transitions from “Thank you, it’s true” to “Own Your Awesome.”
• Emphasis and Hierarchy: Make sure “Thank you, it’s true” is the focal point by using a larger font size, while the tagline is slightly smaller but still prominent.
4. Brand Message:
• Professional yet Inviting: The overall design should convey professionalism with a hint of creativity and warmth, reflecting the gratitude and positivity inherent in the phrase “Thank you, it’s true.”
• Empowerment: The tagline “Own Your Awesome” should feel empowering and motivational, resonating with the audience’s desire to embrace their unique qualities.
5. Applications:
• Versatility: Design the word mark to be versatile for various uses, such as websites, social media, merchandise, and print materials.
• Scalability: Ensure the word mark is scalable and legible at different sizes, maintaining its visual impact and clarity.
Example Layout
1. “Thank you, it’s true”: Deep navy color, clean sans-serif font, modern and professional look.
2. “Own Your Awesome”: Vibrant coral/salmon color, bold sans-serif font, slightly smaller, positioned below or beside the main text with a subtle connecting element.
Objetivo del mercado(s)
Women professionals, entrepreneurs, and individuals seeking personal growth and empowerment.
Texto del logo
Thank you, it's true. Own Your Awesome
Estilos de logo de interés
Logo de marca de nombre
Logotipo basado en palabra o nombre (solo texto)
Colores
Colores seleccionados por el cliente para ser utilizados en el diseño del logotipo:
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- a cohesive and visually appealing word mark that effectively communicates my brand’s message and values