Window Company website re-design
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Este cliente recibió 68 diseños web de 12 diseñadores. Eligieron este diseño web de pb como el diseño ganador.
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Resumen de Diseño Web
We are creating a new website design for http://castlewindows.com and we are going to be using wordpress for the site. The idea is to make it appeal to homeowners, more than half of the visitors will be female so the design must appeal to them with appropriate colors and shapes. Historically the website has been dark with a black background and the idea is to keep some of that but make it much brighter with textures and inviting colors.
Major competitors which we will mimic are the following in order of favorites:
http://www.thompsoncreek.com/ (this is something we really like because of the full width, call to action, easy to navigate, space for
http://www.longfenceandhome.com/ (this is a nice wide design with a lot of great image space and call to actions)
http://www.renewalbyandersen.com/ (the full width is nice here)
http://www.sunrisewindows.com/ (the slide over option showing the window is nice here.)
Others:
http://www.milgard.com/
http://www.pella.com/home/default.aspx
http://www.andersenwindows.com/
https://www.windowworld.com/
http://www.marvin.com/
Castle is the leader in the industry so they want a design that is going to portray that. The owners say that their competitors always copy what they do so this design must be cutting edge.
Important elements need to included:
1. Make the design convey very obviously they are a replacement window and door company.
2. Very clear “request a free estimate” call to action box on the homepage.
3. Area for the “Live Support” call to action
4. Navigation:
- Home
- Why Castle
o Saves Dollars, Makes Sense
o We Have You Covered Start to Finish
o The Castle Difference
o Pitfalls to Avoid
- Windows and Doors
o Windows
Double Hung Windows
Awning Windows
Basement Hopper Windows
Bow Windows
Garden Windows
Casement Windows
Bay Windows
Slider Windows
Dead-Lite / Specialty / Transom
o Doors
Storm Doors
Castle French Doors
Patio Slider Doors
Door Catalog
Keypad Deadbolt
o Before and After
- About Us
o Testimonials
o Directions
o Warranty
o Employment
o Manufacturing process
o Home Shows
o Community Involvement
- Financing
- Commercial Division
- Careers
- Contact Us
Important elements for the Home Page:
1. Call to action – request a free quote
2. Awards
3. Live support
4. Guarantee
5. Featured testimonials
6. Press releases
7. Locations (Map?)
The attached photos can be used for the homepage images
Objetivo del mercado(s)
The target market is middle income home owners who want good quality and great service.
Tipo de industria / entidad
Industry
Estilos de fuente para usar
Colores
Diseñador para elegir los colores que se utilizarán en el diseño.
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- We will need 2 designs, one for the homepage and the other for the inner pages.
Important elements for the Home Page:
1. Call to action – request a free quote
2. Awards
3. Live support
4. Guarantee
5. Featured testimonials
6. Press releases
7. Locations (Map?)