Lead Sales Portal Needs to Generate B2B Signup's

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Este cliente recibió 34 diseños de anuncio de banner de 9 diseñadores. Eligieron este diseño de banner publicitario de Laurra como el diseño ganador.
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We are looking for banner ad designs to drive new business (B2B) traffic to our insurance and mortgage industry self serve lead sites. The sites are MortgageLeadsDirect.com and LifeLeadsDirect.com, and we service over 45,000 insurance agents and mortgage lenders in a self serve lead portal model. We want our banners to generate more of these clients.
Our clients come to our sites, browse our database and then pick out and purchase the consumer leads that they need to generate new business.
We advertise extensively on Google and on other PPC platforms, and our existing banners are looking really tired.
Some of the ad copy that works well for us is:
Cherry Pick Your Life Leads - Why Pay More Than $3.50 For Life Insurance Leads?
Sign up today and we'll match up to $250
Agents - Here's $250 For New Clients. Cherry Pick Your Life Insurance Leads & Save! Sign up today and we'll match up to $250
One of our Landing Pages that performs well is here:
http://www.lifeleadsdirect.com/lp/008/
One of our competitors ad's are here:
http://www.moat.com/search/results?q=NetQuote&ad=427360
We're looking for a design that is eye catching, uses our "Deeply Discounted Leads" and our "$250 match bonus"
This is the second contest that we have for the same sites. The previous designs were great and really performed well, so we are looking for new designs now that 6 months have passed. I have uploaded some winning banners from the last group for your information.
Actualizaciones
Project Deadline Extended
Reason: I've been asked by some of the designers to delay a day to get their designs in. I'm happy to do it!
Added Thursday, February 13, 2014
Objetivo del mercado(s)
These are insurance agents and mortgage lenders. All of our clients are business' or individuals within the business. This is a B2B campaign, so we need something that is professional and upscale. These are NOT consumer facing ad's!
Tipo de industria / entidad
Insurance
Estilos de fuente para usar
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- We must have the logos for the sites in the banners. Also, we must have a call to action arrow and "Go" button. Some animation is necessary, (especially around the arrow and the GO button).
One or two designs.
File type
.JPEG
.JPG
.PNG
.GIF
File size
150 KB or smaller
Image sizes
Vertical rectangle: 240 x 400
Mobile leaderboard: 320 x 50
Banner: 468 x 60
Leaderboard: 728 x 90
Square: 250 x 250
Small square: 200 x 200
Large rectangle: 336 x 280
Inline rectangle: 300 x 250
Skyscraper: 120 x 600
Wide skyscraper: 160 x 600
Half-page: 300 x 600
Large leaderboard: 970 x 90