Mr. Beans
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Este cliente recibió 100 diseños de logo de 42 diseñadores. Eligieron este diseño de logo de Davids Design como el diseño ganador.
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Design Brief for Mr. Beans - Specialty Coffee
Company Description:
"Mr. Beans is a premium specialty coffee chain, aiming to become the 'Starbucks of tomorrow'. We focus on premium quality, organic products, and a modern approach to coffee."
Brand Values:
"Premium quality, modern approach, environmental responsibility, coffee expertise"
Target Audience:
"Discerning coffee enthusiasts, urban professionals, international clientele"
Logo Elements:
A stylized barista as the main element
A subtle coffee bean as a secondary element (potentially stylized in a droplet shape)
The text "Mr. Beans" separate but complementary to the graphic symbol
Desired Style:
"Minimalist and modern with a vintage touch. We're looking for a clean design that can become iconic, similar to major brands like Starbucks."
Colors:
"Primarily dark brown with gold accents for a premium look. Possibility to explore secondary versions in green or yellow."
Intended Uses:
"The logo will be used on various mediums: signage, packaging, cups, website, mobile apps. It should be recognizable even in small formats."
What to Avoid:
"Avoid overly complex or detailed designs. We don't want a logo that resembles existing coffee chain logos."
Inspiration or Reference:
"We admire the simplicity and instant recognition of the Starbucks logo, while wanting to differentiate ourselves with a more modern and premium style."
Potential Slogan to Consider:
"The black nectar" (to be subtly integrated into the design or used as a complement)
Actualizaciones
Gathering more feedback
Objetivo del mercado(s)
Coffee lovers who wants premium quality coffee
Tipo de industria / entidad
Coffee
Texto del logo
Mr. Beans
Estilos de logo de interés
Logo pictórico / combinado
Un objeto del mundo real (texto opcional)
Colores
Colores seleccionados por el cliente para ser utilizados en el diseño del logotipo:
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- Easy to identify the brand just by the logo and that you know that it's coffee
Agradable de tener
- The logo should be easily integrated and understable in a QR code