Rebranding from Atypic Digital to Atypix
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Resumen de Diseño de Logo
I want to rebrand my company because the current name is confusing for our clients and stakeholders. When people hear Atypic Digital they think we are a digital company building logos and websites. In reality we are a consulting firm specialized in digital transformations initiatives in Africa. This is why we are changing our name from 'Atypic Digital' to simply 'Atypix'. Our new brand is aligned to our 2025 strategy. We will now offer a full suite of services from TRAINING professional and teams to Agile ways of working to also COACHING them during the application of their new skills on real life cases. In our Atypix Centers, we will have Pearson Vue testing centers and have a Podcast Studio where experts can come to record video podcasts and create content shareable online (that's why the 'pix' in Atypix.com). We picked the name Atypix because we train people in a non-conventional manner. Less slides to read, more practicing and workshops to learn by doing. We will have live courses but also on-demande (pre-recorded courses). Our web/mobile platform inspired by MasterClass.com will allow professionals based in Africa to learn new skills like Project Management, Artificial Intelligence, Lean/Agile or Management 3.0. We want our logo to be a symbol of innovation, growth, transformation, continuous improvement. We initially picked the Phoenix as a symbol of transformation and rebirth. We picked the colors blue, orange but we are also opened to using purple and green if the mix is nice.
Objetivo del mercado(s)
Project Managers based in Africa who speak French & English
Tipo de industria / entidad
Business Consulting, Project Management
Texto del logo
Atypix.com / To Learn, Connect & Grow (=tagline)
Estilos de logo de interés
Logo pictórico / combinado
Un objeto del mundo real (texto opcional)
Logo de marca de nombre
Logotipo basado en palabra o nombre (solo texto)
Logo con siglas
Acrónimo o logo tipográfico (solo texto)
Estilos de fuente para usar
Colores
Diseñador para elegir los colores que se utilizarán en el diseño.
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- one icon and a text. rounded fonts.
Agradable de tener
- the tagline below the logo is optional. The .com is also optional in the logo.
No debería tener
- colors to avoid are pink, yellow. avoid too formal fonts.