Website Refresh for Avenues Childcare
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Company Overview:
Avenues Childcare is a trusted provider of early childhood education and care services. We are dedicated to creating a nurturing environment where children can grow, learn, and thrive. Our centres offer a range of programs tailored to different age groups, and we pride ourselves on our commitment to quality, safety, and community engagement.
Project Overview:
We are looking for a talented designer to refresh our existing website (https://avenueschildcare.com.au/).
The primary goal is to modernize the design while keeping the content unchanged. The new design should be user-friendly, visually appealing, and reflective of our brand’s values. The website should share a similar "DNA" with our sister company’s website, Little Lane Early Learning, (https://littlelaneelc.com.au/) but it should not be a direct copy.
We want a design that mirrors our brand's shared values while introducing unique elements that distinguish Avenues Childcare.
Design Requirements:
1. Home Page
2. About Us
3. Parent Info
4. Our Programs
5. Template for Centre Pages
6. Contact Us / Enrolment (Optional)
Design Style and Inspiration:
• The design should align with the "DNA" of Little Lane Early Learning, but also bring in unique design elements to set Avenues Childcare apart.
• We are looking for a clean, modern, and professional design that is easy to navigate.
• The colour scheme and design elements should reflect our brand’s identity—welcoming, warm, and child-friendly without being overly childish.
• The design must be responsive, ensuring a great user experience across all devices, including desktops, tablets, and mobile phones.
• Accessibility is crucial—use clear fonts, sufficient contrast, and straightforward navigation.
Content Considerations:
• The content will remain the same; the focus is on enhancing the design and user interface.
Deliverables:
• High-fidelity mock-ups for each of the specified pages.
• Responsive design layouts for desktop, tablet, and mobile views.
• Design files should be delivered in a format compatible with any development team.
Target Audience:
• Parents of young children looking for childcare services.
• Community members interested in learning more about our centres and programs.
Submission Requirements:
• A brief explanation of your design approach and how it aligns with our branding goals.
• A portfolio showcasing your previous work, especially any similar projects.
• All requested deliverables must be included in your submission.
Judging Criteria:
• Alignment with our brand identity and the "DNA" of our sister company’s website.
• Visual appeal and user-friendliness of the design.
• Responsiveness and adaptability across different devices.
• Creativity and uniqueness in differentiating Avenues Childcare from our sister company.
Notes:
• While we would like to engage the winning artist with the coding / css work, its not mandatory.
• Feel free to ask for any digital assets you need to complete the work.
• Main site to be refreshed - https://avenueschildcare.com.au/
• Sister site to take inspiration from - https://littlelaneelc.com.au/
Actualizaciones
Wont be at work on Sunday.
Gathering more feedback
Still waiting on management.
Gathering more feedback
Need extra days to review
Slow in providing feedback
Objetivo del mercado(s)
A) Parents of young children looking for childcare services. B)Community members interested in learning more about our centres and programs.
Tipo de industria / entidad
Child Care
Número de páginas requeridas
5+ page
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
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Agradable de tener
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No debería tener
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