Logo Design Brief: Gechy Mason Clothing Co.
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Este cliente recibió 15 diseños de logo de 4 diseñadores. Eligieron este diseño de logo de Franabanana como el diseño ganador.
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1. Overview of Gechy Mason
Brand Name: Gechy Mason
Industry: Luxury Streetwear
Specialty: Combining practicality with high-fashion, with a focus on cargo pants as the centerpiece.
Mission Statement:"To redefine streetwear with a luxurious edge, offering stylish and functional apparel for modern trendsetters."]
Target Audience:Young professionals and trend-conscious individuals aged [insert age 18-35], who value practicality, quality, and style.
2. Project Goals
To create a logo that:
Reflects the brand's luxury and high-fashion essence.
Communicates practicality and streetwear
culture.
Resonates with the target audience.
The logo should be versatile for use on clothing tags, packaging, digital platforms, and signage.
3. Logo Requirements
Style: Clean, modern, and sophisticated.
Colors: Neutral tones like black, white, or metallics (gold/silver) to emphasize luxury. Accent colors can be suggested if they align with the brand identity.
Typography: Bold yet refined, preferably sans-serif or a stylish serif font. Custom lettering is welcome.
Imagery/Symbolism: Potential use of abstract symbols [I like the ouroboros symbol, but it’s not a must] geometric shapes, or patterns inspired by cargo functionality (e.g., straps, pockets). Avoid overly complex details.
Format:
Primary logo (GECHY MASON).
Icon/monogram (e.g., "GM" or another unique emblem).
Horizontal and vertical variations.
4. Design Inspiration
Competitor Examples: [workwear brands like Dickies or Carharrt , and luxury streetwear eg Off-White, Fear of God, A-Cold-Wall*].
Mood Board Keywords: Sophisticated, functional, urban, sleek, bold, timeless.
5. Deliverables
Vector files (.AI, .SVG) for scalability.
High-resolution PNG and JPG versions.
Black-and-white and color variations.
Brand guidelines for logo usage.
6. Timeline
Project Start: [12/13/2024]
Final Logo Delivery: [12/20/2024]
7. Budget [$100-$300]
8. Additional Notes
Gechy Mason should evoke a sense of exclusivity while maintaining the practicality associated with streetwear.
Designers are encouraged to think outside the box while keeping the brand’s core values intact.
9. Contact Information
Name: [Rick Jones]
Email: [rickjonesii@yahoo.com]
Phone: [(470) 301-5892]
Objetivo del mercado(s)
Young professionals and trend-conscious individuals aged [insert age 18-35], who value practicality, quality, and style.
Tipo de industria / entidad
Clothing
Texto del logo
GECHY MASON
Estilos de logo de interés
Logo con emblema
Logo contenido dentro una forma / figura
Logo con personaje
Logo con ilustración o personaje
Logo de marca de nombre
Logotipo basado en palabra o nombre (solo texto)
Logo con siglas
Acrónimo o logo tipográfico (solo texto)
Estilos de fuente para usar
Colores
Diseñador para elegir los colores que se utilizarán en el diseño.
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- Style: Clean, modern, and sophisticated. Colors: Neutral tones like black, white, or metallics (gold/silver) to emphasize luxury. Accent colors can be suggested if they align with the brand identity.
Agradable de tener
- Imagery/Symbolism: Potential use of abstract symbols, geometric shapes, or patterns inspired by cargo functionality (e.g., straps, pockets)..
No debería tener
- Overly complex details