Modernizing the Downeasters Chorus Logo
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Este cliente recibió 100 diseños de logo de 39 diseñadores. Eligieron este diseño de logo de jika como el diseño ganador.
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The chorus wants to modernize this logo which is seen on their website - https://www.downeasters.org/ - with the goal being to modernize and simplify while keeping the lighthouse and barberpole aspects. Should be something that can be used easily in color or BW applications, good for printing and use on apparel. Color scheme is not set in stone but i wouldn't want to stray too far from what we have already. Consider we're also buying new outfits that will be keeping the black blue red scheme we've been using the last few years. Usually this involves black pants, blue oxford shirts, red ties, black vest or coat, red accents, similar for women. I would like to use the design technique called "negative space design" or "negative space logo design." - using the empty space around or within a design element to form additional shapes or complete the overall image. I've attached the current logo and this is also on the website. We also want to highlight perhaps that the chorus is over 75 years old, established in 1949 (maybe) - want to see options with/without this. also may be helpful to incorporate elements of the overall Barbershop Harmony Society logo - https://www.barbershop.org/ - which is fairly new. I don't like the faces in this, but the staff lines are nice. We don't want it to be "TOO' red white and blue and look TOO patriotic or TOO boring like a BANK. We do think it probably should contain a small portion of the yellow as in the original. Adding several examples of negative space logos and specifcially lighthouse options below.. needs to have a stripe and a lighthouse and ideally incorporate something musical to combine images and create the negative space logo
Objetivo del mercado(s)
young singers
Tipo de industria / entidad
singing
Texto del logo
Downeasters Chorus - (maybe est. 1949) but we're leaning away from that -
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- Negative space, minimalistic if possible
Agradable de tener
- incorporate any element of musical notes, staff - anything that might mirror the BHS barbershop.org logo
No debería tener
- a barbershop pole - or scissors or anything having to do with haircuts - the lighthouse with a stripe is enough.