NEW Gummy line needs fabulous, eye catching, juicy packaging!
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Resumen de Diseño de Empaque
***PLEASE NOTE: this is ONE bag, with THREE FLAVORS in the one bag. We are looking for a design that visually represents the three flavors in the bag*****
We are a well established cannabis company in Washington State, looking to launch a new line of gummies that are more affordable for the marketplace as people struggle with rising prices. The new brand name is "Rabble & Company" and the product will be called "Berry Orchard" - every bag is a MULTI-FLAVOR pack of 3 flavors (Washington State Cherry, Blue Elderberry, Royal Purple Raspberry) and an example of the gummy berry shape has been uploaded. We are looking for the packaging to reflect the three fruit flavors inside the bag - and can also have images of the shape of the gummies inside - I will upload an example of the gummy shape for reference also.
There are a number of "required elements" for state compliance in our state, so I will upload an example of our current 'CERES' brand APPLE flavor packaging so you can see how those "required elements" appear (Not for Kids icon, 21+ icon, the weight, the serving size information, 100mg THC/bag, and all the warning language is the same for this product as the APPLE example bag I have uploaded). Please reference the APPLE packaging for the icons and copy ONLY - this contest is for Rabble & Company which is a new brand and we would like to see completely new concepts as both brands will be sold in the same stores.
We are most concerned with the visual concept - so no need to get all the placements, or all of the required elements for this initial contest, we can work together to perfect it once chosen. But in past competitions, designers have found it helpful to know for placement.
***NO CANNABIS IMAGERY PLEASE***
The products are sold in specialty dispensaries so customers are aware the products contain THC. We are more so looking for retail packaging that is trendy, modern, eye catching and enticing for a gummy food product.
**I have also uploaded a "DOOZIES" package and a "WYLD" - they are competitors - so we don't want to look like them, but providing it for inspiration where they mix the candy and the fruit, which can also be an idea for us.
PLEASE NOTE: This is a one bag design - each bag contains three flavors. So the design should reflect an mix of the 3 berry flavors
Actualizaciones
I am extending the deadline as we were able to push our print deadline back and I would like to give designers the weekend for their submissions. I also clarified the brief - ONE BAG, 3 FLAVORS inside - and hoping this is helpful for the designers also.
Objetivo del mercado(s)
21+ THC Gummy lovers in Washington state
Tipo de industria / entidad
Cannabis Edibles
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- BOLD, eye catching, delicious design that is appealing for a gummy product (berries and product image a PLUS)
Agradable de tener
- incorporate the berries as visual, orchard visuals, organic but vibrant and juicy and fun
No debería tener
- NO CANNABIS IMAGERY PLS