Flyer Needed for Multi-Store Pizzeria Marketing Campaign
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Este cliente recibió 49 diseños de flyer de 18 diseñadores. Eligieron este diseño de flyer de giorgia.b como el diseño ganador.
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Resumen de Diseño de Flyer
This menu will be used as a flyer for mailers to homes + handed out with all in-store and delivery orders.
It will also be a key part of our new campaign focused on driving customers to download our ordering app on apple and google..
Current Flyers
Yorktown Front: Attached
Somers Front: Attached
Back: Attached
Some Notes:
The flyer/menu has 6 total panels. The first panel includes store-specific info like phone number and address.
The content is currently split between the regular menu and a catering menu.
What We Don’t Like in the Current Version
Front Page
It’s way too busy. There are two promos, address, phone, hours, QR codes, credit card logos—all cluttered together.
Just for the record, both of the promos we ran on this version performed poorly. They didn’t deliver results.
Middle Page
The catering section doesn’t make sense. It’s basically the same items from the regular menu but with different pricing.
I think we should completely remove this and use that space for something better.
Must-Haves in the New Design: Mailing Section
There’s a designated area on the middle front panel for printing customer address and postage for mailers. This needs to stay in the layout.
Campaign Focus (App Download)
We’re getting ready to launch our own ordering apps.on the 2 big platforms.
Main message:
Download our app and get $10 off your next order,
This is the focus. We want people to download the app and place their orders through our own system. It’s important that this call to action is front and center.
Flyer Distribution
Flyer Mailers: Sent to 45,000 homes and businesses.
In-Store Orders: Between both locations, we’re doing around 11,000 orders a month. Every single order will include this tri-fold.
Maybe we have 2 versions?
Version 1 – For Mailers
Main goal: Promote the mobile app download on the front page, with catering info and regular menu deals on the inside.
Version 2 – For In-Store Orders (Takeout/Delivery)
Main goals: Encourage repeat business, Promote catering, Still include the mobile app download, we want customers on our platform.
If I Could Imagine the Perfect Flyer...
Front Page
Cleaned up, with a very clear message:
Download our app
QR code to download
Get $10 to order food
Clean up store info and list all ways to order: App / Web / Phone / In-Store
Regular Menu Section
Pizza is 70% of the business, slices + Pies. That's why everyone is looking at this menu, for the pizza, everything else is because i'm ordering pizza im also going to order...
tags like “NEW,” and we’re also thinking of using “FAVORITE” or “POPULAR” to highlight items that are new to heavy hitters.
Catering Section (
Instead of listing items and prices, replace it with more messaging about what we do: We can cater every item on the menu, + More.
We offer catering for all occasions:
Graduations, Games, Birthday Parties, Weddings / Receptions, Baby Showers, Holiday Parties, Community Events / Fundraisers, Tailgating, Corporate Retreats / Team Building + So much More.....
Half Trays: From $25
Full Trays from $45
Catering Pizza Parties
DEAL to do catering now, 15% first order off.
Contact INfo: Call XXX APP XXX WEB XXX
Flyer/Menu Specs (The flyer is a tri fold, most important page is the first page, followed the the back when folded.)
Tri-Fold
Folded Size: 11" x 5.67"
Unfolded Size: 11" x 17"
Bleed Area: 11.25" x 17.25"
Trim Size: 11" x 17"
Slice Yorktown
3224 Crompond Rd, Yorktown Heights, NY 10598
(914) 962-6262
Slice Somers
202 Ctr, 1 Heritage Hills, Somers, NY 10589
(914) 276-3450
Website: SlicePizza.com
Hours: 11am–9pm
Menu Documents. Text / Pricing
Slice Menu Attached
Menu Pricing Attached
Objetivo del mercado(s)
Download App
Tipo de industria / entidad
New York Style Pizza
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Agradable de tener
- A Flyer that converts into downloads
No debería tener
- The mailer Box on back