Stoicism-Inspired Apparel Design for Fight Fam (MMA/Fitness Brand)
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We’re looking for a bold and meaningful Stoicism-inspired graphic design to be printed on apparel for Fight Fam, our MMA and fitness lifestyle brand. Fight Fam represents grit, mental fortitude, discipline, and the warrior spirit — and we want this design to reflect that philosophy with a modern, clean, and powerful aesthetic.
Design Goals:
Create a powerful graphic that draws inspiration from Stoic philosophy — for this design specifically the Greek Titan Atlas and the classic image of him holding up a giant sphere. Incorporating the words STRENGTH & ENDURANCE. Atlas should be very muscular. Prefer from the waist up
The design should visually represent inner strength, discipline, and the warrior mindset.
Must work well on athletic T-shirts, hoodies, and gym wear.
Should include or be inspired by a Stoic quote (we’re open to suggestions or will provide one if needed).
Style should be impactful, and modern — suitable for fighters, lifters, and martial artists.
Typography must be bold and readable, even from a distance.
Color Preferences: Have a black/dark version for white T Shirts and light/White for Black Tshirts
Accent (optional): Gold, silver, or earth tones
Target Audience: Fighters, martial artists, and athletes (primarily males 18–45)
Fans of Stoicism, personal development, and disciplined living