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Slide 1: Title Slide
- Presentation Title: "CHOYA
Umeshu with Fruit– The Pinnacle of Premium Umeshu"
- My Name (SHOSUKE YOKONO)
- CHOYA Logo & Branding

Slide 2: Company Background
- CHOYA’s legacy and dedication to authentic umeshu.
- Commitment to high-quality ingredients and traditional craftsmanship.
- CHOYA’s global presence and reputation as a leading umeshu brand.

Slide 3: Product Understanding – Brewing Process & Ingredients
- Made with 100% Nanko-ume plums from Kishu, known for rich flavor.
- Aged for depth and complexity, ensuring superior taste.
- No artificial additives – purely traditional brewing process.
- Include visuals of production process to highlight authenticity.

Slide 4: Competitive Comparison – CHOYA vs. Other Brands
- CHOYA Umeshu with Fruit: Made with 100% Nanko-ume plums using traditional brewing, with no artificial additives. Aged for complexity, resulting in a superior taste. Positioned as a premium umeshu, justifying a higher price point.
- Takara Plum Wine: Mass-produced with added flavors. Minimal aging results in a lighter taste, making it more affordable but less authentic.
- Suntory Umeshu: Uses artificial sweeteners, leading to a slightly commercialized taste. Short aging process compared to CHOYA. Priced lower but lacks depth in flavor.
- Kirin Umeshu: Mild and easy-to-drink but contains preservatives. Standard aging process and positioned as a budget-friendly option.
Key takeaway:
CHOYA Umeshu with Fruit offers premium quality, authentic aging, and no artificial additives, making it worth the price difference compared to competitors.

Slide 5: Clear Benefits Over Competitors
- Superior taste profile – Balanced sweetness and tartness.
- Natural ingredients – No artificial flavors or preservatives.
- Prestige & authenticity – Recognized as a leader in premium umeshu.

Slide 6: Health Benefits
- Rich in antioxidants, supporting overall wellness.
- Organic acids aiding digestion and metabolism.
- Low-sugar alternative compared to many other umeshu brands.

Slide 7: Other CHOYA Lineups
- CHOYA offers multiple variations for diverse consumer preferences:
- CHOYA Umeshu with Fruit – Traditional, pure umeshu experience.
- CHOYA Single Year – Aged umeshu for deeper flavors.
- CHOYA Extra Years – Premium reserve with extended aging.
- CHOYA Honey – Naturally sweetened for smooth, mellow taste.
- Visuals of CHOYA’s lineup to reinforce brand prestige.

Slide 8: Creative Uses of Plums in the bottle
- Showcase how the plums inside the bottle can be used:
- Desserts – Plum-infused sweets and pastries.
- Food pairings – Enhancing sauces, dressings, and marinades.
- Cocktails – Premium umeshu-based drinks.
- Include visual examples for inspiration.

Slide 9: Closing Statement & Q&A
- Reinforce why CHOYA Umeshu with Fruit is the best premium umeshu choice.
- Call-to-action: "Experience the finest umeshu—choose CHOYA Umeshu with Fruit."
- Open floor for questions and engagement.

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