Arizona winery and craft beverage company needs a logo design
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Este cliente recibió 71 diseños de logo de 22 diseñadores. Eligieron este diseño de logo de Fortmindz como el diseño ganador.
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We need a logo design for an up and coming winery and craft beverage company, based in southern Arizona, called ‘Vehement Craft Beverage Company’.
There are two complementary, yet distinct, aspects to the business — which we affectionately refer to as ‘business in the front; party in the back’… There is the traditional wine-making side (i.e., a bottle of Cabernet or Chardonnay) — and then there is the less common, more experimental side which includes: meads, ciders, and other types of wine-based beverages .
We liken our ethos as embodying the 'new wave of the wild, wild American West': a bold balance between polished sophistication and playful rebellion — with a strong reverence and respect for the land, in building relationships with local/small businesses, and dedication to excellence in the craft.
Initial logo concept/direction:
- Style: an illustrative style, featuring a dual-faced emblem, with the central image in a split or mirrored design — one side sleek, refined; the opposite side wild, expressive.
- Design elements/central icon to possibly involve any one of the following: a queen bee, a pair of hands…(please see attached example files)
- Typography: “Vehement” in bold, angular serif or modern gothic script — a feeling of intensity; “Craft Beverage Company” in smaller, clean sans-serif font — for contrast.
- Color scheme: golds, greens, purples, deep reds
- Additional motifs: wine grapes/grape cluster, an apple(s), a mead drinking horn, a wine glass, honeycomb…
Things to consider:
- I understand that AI is a useful tool, but as a visual artist myself, I can tell when an image has been AI-generated... I will give preference to designers who put in the work themselves. That being said, I am not a skilled graphic designer by any stretch of the imagination, so a few months back I sheepishly used ChatGPT to help me visualize a starting place for our logo. Files are attached .
- The logo needs to look clean and clear, whether as a fairly small image on a wine bottle, or as emblazoned large on the front of a t-shirt.
- We will want to hire the winning artist to create our product labels (for both the traditional wine line of products, as well as the experimental line of meads, ciders, piquettes, etc) in two different themes, yet recognizably from the same company…if that makes any sense? :-)
Thank you in advance!
Objetivo del mercado(s)
Wine enthusiasts and the specialty craft beverage curious…probably in the late-20s to early 50s age range.
Tipo de industria / entidad
Winery/Craft Beverage Production
Texto del logo
Vehement Craft Beverage Company
Estilos de logo de interés
Logo con emblema
Logo contenido dentro una forma / figura
Logo con personaje
Logo con ilustración o personaje
Colores
Diseñador para elegir los colores que se utilizarán en el diseño.
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- (Please refer to Project description)
Agradable de tener
- (Please refer to Project description)
No debería tener
- I understand that AI is a useful tool, but as a visual artist myself, I can tell when an image has been AI-generated... I will give preference to designers who put in the work themselves. That being said, I am not a skilled graphic designer by any stretch of the imagination, so a few months back I used ChatGPT to help me visualize a starting place for our logo. Files are attached .