Exclusive logo design for a new luxury home furnishing product range.
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In recent years, our company has developed a completely new door upholstery process, with the help of which we have radically changed the appearance options of upholstered doors known to date.
We are working on the continuous development of models with which we revolutionize the usual appearance of interior door surfaces, so that they provide a new focal point to the contemporary living space with their unique emotional charge.
We plan to introduce the product range by creating a new brand, "BOSS CONCEPT", which will not be a brand name related to a product, but to a product range. Under the brand name, we plan to primarily distribute upholstered doors, upholstered wall panels, upholstered bed ends and later other home furnishing items, such as upholstered mirrors.
In order to give you an idea of the products, I have attached some graphics, which primarily present the door surfaces we have developed so far.
Description of the task:
I would like to have a logo designed for the BOSS CONCEPT brand name that, in addition to clearly identifying the letters B and C, also takes a form suitable for representing an independent brand identity.
The goal is therefore that the logo containing the letters B and C will, over time, make the brand clearly identifiable even without the BOSS CONCEPT brand name being written out.
In the logo, the clear identification/recognition of the letters B and C is therefore a basic requirement, but I do not necessarily insist on printed capital letters in terms of their display.
I would like to create a logo that we can display on our products, without the BOSS CONCEPT brand name being written out, for example by embroidery, printing or even engraving, and is clearly suitable for building an exclusive brand on it.
Objective:
According to my idea, the BOSS CONCEPT logo should be built in such a way that every appearance of it conveys the following 3 values:
1. prestige-creating (this is the most important thing it should convey!)
2. exclusive (if the appearance has a prestige-creating effect, then we have already achieved exclusivity)
3. innovative
Target audience:
Our target market consists of men and women between the ages of 30 and 60 with a "BOSS" attitude, who are entrepreneurs with high self-esteem, company managers or higher-ranking middle managers, who are leading figures in their industry or who want to appear to be so.
They love uniqueness and convey this as well.
They are demanding of themselves and their environment, so not only functionality, but also an emotional effect that radiates prestige is important in the furnishing of their office and home.
They demand luxury and sacrifice for it.
They buy higher-priced, branded products for themselves and their families. They like to represent themselves with their home and office furnishings, their choice of car, and their general appearance.
They live in or near a big city.
Logo style:
A letter logo consisting of the letters B and C, where the letters B and C can be clearly identified. I am thinking of a clean, almost minimalist style.
It is important that the overall image definitely gives the impression of an exclusive brand radiating prestige, which can stand up to either a black or a white background.
I would like to see graphics with a gradient gold surface that creates a very slightly embossed effect.
The most striking and innovative element of the product range to be introduced under the brand name is the upholstered door surface, but when designing the logo, we should not focus only on this. For this reason, I ask that the logo not display any motifs reminiscent of doors.
I am also attaching a logo design that is close to my idea, but the intertwined letters B and C in the logo are not clearly identifiable.
Thank you in advance for your work!
Texto del logo
BOSS CONCEPT