Greek Yogurt Design
- Garantía
Resumen de Diseño Gráfico
Design Brief – Premium Greek Yogurt Line (150g Pot)
Background
We are a small-to-medium dairy producer launching a new premium Greek yogurt range. This line will come in slightly larger pots than our standard yogurts, and we are targeting an upmarket clientele with a higher price point.
Product Details
Product: Greek Yogurt (fruit on the bottom, yogurt on top)
Flavours:
Natural
Strawberry
Forest Fruit
Peach & Apricot
Vanilla
Mango
Weight: 150g
Kosher Certification: 2 logos must be applied neatly (logos provided).
Lid: Standard universal lid (not flavour-specific).
Design Style
Clean, elegant, and premium feel (avoid clutter).
Should stand out as sophisticated compared to our standard range.
Visual hierarchy:
Brand & product type (Greek Yogurt) should be clear.
Flavour indicated with subtle but distinct cues (colour palette, fruit illustration/photography).
“Fruit on the bottom” message should be communicated simply.
Premium cues: minimalist typography, restrained colour palette, elegant fruit imagery.
References / Inspiration
Mehadrin Yogurt
– clean, bold, dairy-traditional.
Tims Dairy Greek Style
– natural, elegant design.
Chobani Greek Yogurt
– modern, colourful yet clean.
Deliverables
Pot sleeve / pot design (to wrap around container).
Must work across all flavours with colour/flavour variation.
Space for universal lid (do not design individual lids).
Application of 2 kosher logos in a balanced way.
Actualizaciones
Low designer entries
Gathering more feedback
Tipo de industria / entidad
Dairy
Colores
Diseñador para elegir los colores que se utilizarán en el diseño.
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.