Pivot IT Logo Re-Design
Resumen de Diseño de Logo
To modernise and refine the existing Pivot IT logo while retaining its core brand elements: simplicity, boldness, and the concept of “pivoting” visually represented by an arrow. The new logo should be versatile across digital and print use, support multiple colour variants, and align with Pivot IT’s identity as a modern, regional MSP and cybersecurity provider.
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💡 Design Requirements
🔁 Core Concept
• The word “pivot” must incorporate an arrow as part of the typography – ideally integrated within the “t”, or creatively woven into another character, to symbolise motion, redirection, or transformation.
The word “IT” must:
• Appear as “IT”, not “I.T.” or “it”
• Be visually distinct through contrast in colour
• Maintain a strong, clean style
🧭 Optional Icon
• If you feel there is a strong icon or mark that complements the wordmark and symbolises pivoting, technology, or forward motion, please feel free to include it as part of the submission.
Icon should be usable:
• As a standalone mark (favicon, social media profile)
• Alongside or above the full logo
• On dark or light backgrounds
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🎨 Colour Requirements
Must support multiple variants:
• Primary: Black and Orange
• Reversed: White and Orange
• All Black
• All White
• The orange must be: #F37321
• Black: #000000
• White: #FFFFFF
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✍️ Font and Style Preferences
Font must be:
• Modern sans-serif
• Bold and clean
• Reflective of a tech-forward, reliable, and approachable brand
• Avoid overly playful or futuristic fonts – focus on clarity, strength, and professionalism
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🧰 Usage
The logo will be used across:
• Website (dark/light themes)
• Business cards
• DL flyers
• Car signage and uniforms
• Embroidered merchandise (hats, polos)
• Social media, email signatures, invoices, and proposals
Must be:
• Legible at small sizes
• Effective in monochrome
• Optimised for both digital and print
Brand guide must be supplied along with .jpg, .png, .ai and .eps file formats.
Tipo de industria / entidad
IT
Texto del logo
Pivot IT
Estilos de logo de interés
Logo pictórico / combinado
Un objeto del mundo real (texto opcional)
Logo abstracto
Conceptual / simbólico (texto opcional)
Logo de marca de nombre
Logotipo basado en palabra o nombre (solo texto)
Logo con siglas
Acrónimo o logo tipográfico (solo texto)
Estilos de fuente para usar
Colores
Colores seleccionados por el cliente para ser utilizados en el diseño del logotipo:
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- Colour orange - #f37321 and an arrow of some form depicting pivoting