Logo for “Chaney-Buskirk Cares” (community foundation) — inspired by Chaney-Buskirk Insurance brand
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We’re launching Chaney-Buskirk Cares, the charitable foundation of Chaney-Buskirk Insurance. Our mission is to support local community needs—youth programs, seniors, food security, education, first responders, and families in crisis—guided by our values of integrity, reliability, compassion, and stewardship.
What we want
• A combination mark (icon + wordmark) that nods to our current Chaney-Buskirk Insurance logo (blue palette, circular/monogram feel) but is clearly its own identity—softer, more caring, community-oriented.
• The word “Cares” should feel warm and uplifting while the “Chaney-Buskirk” part stays professional and trustworthy.
• Must work in full color and 1-color, on light and dark backgrounds.
Visual directions to explore (pick one or present options)
1. Heart + Shield Monogram: Subtle heart or shield wrapped around a “CB” motif or circular mark—care + protection.
2. Community Circle: Interlocking arcs/people around a circle that echoes our current round icon—togetherness.
3. Helping Hands / Path: Abstract path, hands, or leaf/tree growth element integrated with a CB mark—hope and progress.
Style & typography
• Keep a clean, modern-classic look. Consider pairing our existing serif feel for “Chaney-Buskirk” with a humanist sans or friendly script for “Cares.”
• Friendly but professional; no cartoons.
Color guidance
• Primary: Our existing blues (navy/dark blue + mid/sky blue).
• Optional accent: A touch of teal/green to signal care/growth. Avoid bright red medical crosses.
Usage & deliverables
• Uses: website, social avatars, shirts/hoodies, signage, decals, print.
• Deliverables: AI/EPS + SVG + PNG (transparent); full-color, 1-color, grayscale, and reversed versions; vertical/horizontal lockups; favicon/social-icon square. Include font names (licensed or free) and color values.
Please avoid
• Stocky clip-art hearts/hands, generic ribbons, or medical symbols.
• Overly thin lines that disappear when embroidered or printed small.
References
• See attached current Chaney-Buskirk Insurance logo for palette/brand cue only. We want a related but distinct identity.
Texto del logo
Primary text: Chaney-Buskirk Cares Optional tagline (use only if it enhances the design): “Neighbors Helping Neighbors” (alternates you can try: “Local Care. Real Impact.” / “Protecting What Matters, Together.”)