• A$520

• 85 diseños

• 16 diseñadores

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Resumen de Diseño Wordpress

McKenzie Cleaning — Homepage Redesign Brief

Project Goal

We need a complete redesign of the homepage for our cleaning business, McKenzie Cleaning.
The goal is a clean, modern, trust-building homepage that works equally well for:
• Residential clients
• Commercial clients

The page should feel polished, reliable, easy to navigate, and completely free from clutter, gimmicks, or corporate-sounding fluff.

About Us (Context)

McKenzie Cleaning has operated in Sale, Victoria for over 30 years.
Our brand is built on:
• Reliability
• Convenience
• Long-term trust
• Straightforward, no-nonsense communication

We do not want to look like a large franchise, and we do not want to look cute or playful.
The design must feel modern, practical, confident, and professional.

What We Need Designed — Homepage Only

1. Hero Section

A clean, modern hero area with:
• A simple image or clean background (no clutter, no heavy overlays).
Images from our current site may be helpful, or you may source alternatives.
• Headline suggestion (designer may refine):
“30+ Years of Commercial and Residential Cleaning in Sale”
• Sub-headline suggestion:
“Trusted by locals for three decades.”
• Primary CTA button: Get a Quote

2. Trust-Building Logos

Positioned directly beneath the hero:
• Small, neat logos of organisations we work with
(CFA, Uniting, Central Gippsland Health, DVA, etc.)
• A clean Google Reviews block (stars + review count)
• Must be compact, tidy, evenly spaced — not loud or oversized

3. Trust Block / Problem–Solution Copy

This section introduces why hiring cleaners can be stressful and why reliability matters.

Headline example:
“Call the cleaners you can count on.”

We have existing copy for this section.
Please present it in a minimal, breathable, modern layout that is easy to scan.

4. Stats / Counters Section

Three sharp, structured stat boxes:
• 92+ Recurring Clients
• 4,150+ Visits Per Year
• 265+ Pre-Sale / Exit Cleans

These should look clean and understated — not oversized or gimmicky.

5. Values Section

A short section featuring our core values:
• Be Real
• Do It Right
• Have Fun
• Make It Easy

Designer has flexibility with layout.
(Sections 5 and 6 may swap depending on what flows better.)

6. Services Preview

A simple grid or row with links to our main services:
• Commercial Cleaning
• Residential Cleaning
• Window Cleaning
• Steam Cleaning

Small icons or photos are fine — but no clip art or cartoon-style graphics.

7. Footer

A very clean, simple footer with contact details.
No clutter, no heavy visual styling.

Style Requirements

Overall Tone
• Clean
• Modern
• Minimal
• Trust-driven
• Easy to read and navigate

Do NOT use
• Clip art
• Cute or playful icons
• Flowers, sparkles, “feminine” cleaning imagery
• Heavy or overly bold corporate fonts
• Busy backgrounds
• Long paragraphs of text

Reference Material

Current Website (for copy + structure only)

https://mckenziecleaning.com.au

Rough Canva Mock-Up (layout inspiration only)

(We will upload this separately. It’s not a final design — just a loose concept for spacing/flow.)

Logo

Please use the new McKenzie Cleaning logo (uploaded in files) or a placeholder if needed. Attached is a potential for a new logo or site colours not wedded to the idea though.

What the Homepage Should Communicate

Within seconds, a visitor should understand that:
• We are established
• We are local
• We are reliable
• We make cleaning easy
• Getting a quote is quick and simple

The homepage should feel effortless, trustworthy, and modern.

Deliverable

A complete homepage design layout suitable for WordPress.
Figma, Adobe XD, or a similar design tool is fine.

Objetivo del mercado(s)

Residential and commercial clients in Sale, Victoria and surrounding Gippsland region. Typical clients include busy households, office managers, receptionists, medical centres, community organisations, local businesses, and real estate/property professionals. Clients value reliability, simplicity, and stress-free long-term cleaning support.

Tipo de industria / entidad

Cleaning services (Residential & Commercial)

Codificación

Codificado: se requiere diseño y codificación

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Estilos de fuente para usar

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Mira y siente

Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.

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Requisitos

Debes tener

• • Clean, modern, minimal layout • A trust-driven design that highlights proof (logos, stats, reviews) near the top • Clear hierarchy and no clutter • A strong hero section with simple messaging and a clear CTA • Trust logos + Google Reviews block directly under the hero • Structured stats/counters section • Values section (Be Real, Do It Right, Have Fun, Make It Easy) • Services preview (Commercial, Residential, Window, Steam/Carpet) • Clean footer with contact details • Use our new McKenzie Cleaning logo (or placeholder if needed) • Easy-to-read typography and spacing • Must feel like a local, real cleaning business — not a franchise

Agradable de tener

• • An option with centred hero text and an option with left-aligned text • Option to preview hero section with or without a quote form • Subtle use of the navy + gold palette (not heavy or corporate) • Soft, minimal background images (not busy city skylines) • Subtle section dividers or whitespace breaks to improve flow • Slightly rounded card corners for a friendly but still modern feel

No debería tener

• • No clip-art, cartoon mops, sparkles, bubbles, or generic cleaning icons • No overly bold, blocky, or corporate fonts • No “mega-city” skylines (we are a regional/rural business) • No heavy overlays, dark gradients, or cluttered hero images • No long paragraphs or dense text blocks • No template-style designs that look generic or AI-generated • No overly feminine, overly masculine, or overly playful designs • No neon colors or high-saturation palettes

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