Logo Design Brief – Island Business Brokerage & Commercial Real Estate
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Este cliente recibió 329 diseños de logo de 133 diseñadores. Eligieron este diseño de logo de Dior design como el diseño ganador.
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ABOUT US
We are a Hawaii-based business brokerage and commercial real estate sales & leasing firm with over 20 years of history. Our firm specializes in:
Business valuations
Business sales and acquisitions
Commercial real estate sales and leasing
We serve both local Hawaii business owners and mainland buyers/investors. Our brand must convey trust, longevity, sophistication, and local expertise, not a casual or tourist aesthetic.
WHAT WE'RE LOOKING FOR
We are seeking a refined, professional logo icon that feels appropriate for:
A business brokerage
A commercial real estate firm
High-value transactions
Long-term brand use
The logo should feel at home alongside law firms, investment advisors, and high-end commercial brokerages, while still reflecting Hawaii in a subtle, elegant way.
STYLE & AESTHETIC
Sophisticated, timeless, and upscale
Clean, minimal line work (not illustrative or cartoonish)
Suitable for embossing, gold foil, signage, website, and print
AVOID
Clipart or stock-style logos
Tourist imagery (hibiscus, tiki, surfboards, casual palm trees)
Overly busy or playful designs
Icon / Symbol Direction
We are especially interested in icon-forward logos (the symbol is the hero).
PREFERRED ELEMENTS (can be abstracted or combined):
A stylized outline of the Nā Pali Coast (clean, simplified ridgeline)
Mountains / cliffs, sun, and ocean waves
Subtle commercial building forms (suggesting commercial real estate, not residential)
Balanced, geometric composition
Current Logo is a Palm Frond
SHAPE IDEAS (not required, but encouraged):
Diamond / rhombus/ hexagon
Crest or seal
Strong geometric frame
COLOR PREFERENCE
Gold (metallic look preferred, but must also work flat)
Backgrounds: deep green or navy blue
Must also work in black & white and single-color formats
TYPOGRAPHY
Clean, professional serif or high-end sans-serif
Modern but timeless
If text is included, it should not overpower the icon
USAGE
The logo must work well for:
Website header
Business cards
Signage
Listing brochures
Legal documents
Social media avatars
Embossed or foil-stamped print materials
DELIVERABLES
Primary logo (full color)
Black & white version
Icon-only version
Transparent background files
Vector formats preferred (AI, EPS, SVG)
OVERALL FEEL
When someone sees our logo, they should think:
“Established. Trustworthy. Professional. Hawaii-based — but serious.”
We are not looking for trendy. We are looking for a logo we can confidently use for the next 20+ years.
Actualizaciones
I want to give designers extra time to make requested changes
Objetivo del mercado(s)
Hawaii business owners and mainland buyers/investors
Tipo de industria / entidad
Business Brokerage & Commercial Real Estate
Texto del logo
Island Business Brokerage & Commercial Real Estate
Estilos de fuente para usar
Colores
Colores seleccionados por el cliente para ser utilizados en el diseño del logotipo:
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- Bold, sophisticated, clean lines
Agradable de tener
- Geometric balanced composition
No debería tener
- It should not beillustrative or cartoonish or contain tourist imagery (hibiscus, tiki, surfboards, casual palm trees)