Based on the designs so far, I’d love to refine and clarify the overall direction to ensure a more premium, cohesive outcome.

Overall Look & Feel

Elevated, premium, and timeless

Calm, natural, and refined rather than playful or overly illustrative

Inspired by Western Australia’s coastal and native landscape

Colour Palette

Neutral, natural base tones: warm sand / limestone, soft off-white

Muted greens: eucalyptus / olive

Natural blue (coastal, understated—not bright or nautical)

Charcoal or deep brown for contrast
Overall palette should feel organic and sophisticated.

Typography

Refined, modern typography (less playful)

Clean, confident, and legible across digital and print

Iconography & Illustrations

Open to native plant elements such as a grass tree or Australian Christmas tree

Tree to feel elegant and minimal, not overpowering the logo

Subtle references to a house/home (as this reflects what we do)

Open to creative ideas such as:

A tree positioned near or alongside a house

A subtle wave element incorporated within a character of the business name

Any additional elements (e.g. shell) should feel refined and understated, not dominant

Logo Suite Required
Please include:

Primary logo

Secondary logo

Favicon

Picture/icon logo for digital use (socials, website, etc.)

The goal is a strong sense of place (WA), a premium aesthetic, and a versatile logo system that works across all platforms.

Hi all.

I've just added a image to the brief I saw and like the style. Please dont think I want that exact logo, but it's premium, coastal and fresh.. what I'm aiming for.

Thanks again.