Exec Conference Design Concept
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We need to refresh & update nonprofit association graphic design for annual meeting. The graphics will be used to promote the event primarily through digital communications & social media. Other materials we generate for this event are the agenda & billboard content. You can view the existing design at www.epsindustry.org under Events.
The target audience is primarily male, ages 35-60 in executive positions in C-Corps. The conference topics center on manufacturing regulations, marketing trends, and the economy. This conference has been around almost 30 years so we need something to invigorate potential registrants that will get their attention. It still needs to be professional and business-like.
In addition to a new design concept we would like to update the color palette. We’ve attached some mood boards with potential color & font suggestions. Our company logo is also attached and is the only design element tied to our branding that cannot be changed.
Designs should be energetic and sophisticated. Ideally, we would like the designs in Adobe Indesign or Photoshop. However, we can work with Illustrator.
Objetivo del mercado(s)
Male business executives age 35-60.
Tipo de industria / entidad
Polystyrene manufacturing industry supply chain.
Estilos de fuente para usar
Gustan otros estilos de fuente:
- I usually prefer sans serif
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- Focus points to draw attention to higher level informational units. For example, some people will only read the headers and not detailed copy.
Agradable de tener
- Ways to insert bonus content that don’t over power other content. I like to see a good use of white space to enhance readability.