Ascend Partners Business Card Design
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Design Brief: Ascend Partners Business Card Design
Project Overview
Ascend Partners is a strategic partner to entrepreneurs and leadership teams, supporting business growth through clarity, execution, and trusted expertise. We are looking for a premium, modern business card design that reflects confidence, professionalism, and upward momentum.
Main logo the one with gold bar for the Ascend Partners.
This card will be used by executives and staff across the Ascend Partners business.
Brand Personality
Professional but human
Confident but collaborative
Strategic, credible, and execution-focused
Premium without being flashy
This is not a startup, tech gimmick, or overly creative brand.
Card Format
Portrait orientation (vertical)
Standard size: 55 × 90 mm
Two-sided
One corner cut (top-right corner preferred) to subtly represent upward movement and growth
Design must still work if corner cutting is not available with certain printers
Front Side (Contact Details)
Include:
Ascend Partners logo (provided)
Name
Title
Phone number
Email address
Website
Optional: tagline at the bottom
Style:
Clean
Minimal
Plenty of white space
Easy to read
Back Side (Ecosystem / Brand Message)
Include:
Heading such as: “The Ascend Ecosystem”
Short 2–3 line description explaining that Ascend is a strategic partner with an ecosystem of specialist professional services businesses operating across Strategic Advisory, Capital Raising, People, & Finance.
This side should reinforce scale, capability, and partnership, not sales messaging.
Colours
Primary brand colours:
Ascend Blue: #0063B0
Deep Blue: #1A3D6D
Gold accent (very subtle use only): #C9A24D
Rules:
No gradients
No bright or neon colours
No heavy textures
Gold should be minimal and refined
Typography
Clean, modern sans-serif
Professional and readable
No script or decorative fonts
What to Avoid
Landscape layouts (Unless recommended based on logo design, which is horizontal in nature)
Overdesigned or cluttered cards
Loud colours or gradients
Trendy effects that won’t age well
Multiple accent colours
Deliverables
Print-ready files (PDF)
Editable source files (AI / PSD)
Front and back designs
Mockups showing the portrait card and cut corner
Target Outcome
A business card that feels:
Executive
Distinctive
Timeless
Aligned to a strategic, multi-division business
Objetivo del mercado(s)
Business Owners and Executives (Across industries)
Tipo de industria / entidad
Professional Services
Información de contacto para la tarjeta del negocio
First name and Surname, Email address, Cell phone number, website
Estilos de fuente para usar
Gustan otros estilos de fuente:
- IBM Plex Sans and or Sans Pro
Colores
Colores seleccionados por el cliente para ser utilizados en el diseño del logotipo:
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- Include QR code to digital business card.