Brand Architecture, we are group not a chain. We need to see how the Brands will sit as a group
- Garantía
Resumen de Diseño de Logo
We are looking to see how the individual brands will move to a group status.
Where you are now:
(1) Naivasha Kongoni Lodge
(2) Poa Place Resort
(3) Swahili House
They feel like like standalone brands so how will all the logos sit under the new brand
Where you want to go:
Where each property retains identity BUT clearly sits under Private Collection – Select Hotels. This will mean we start to make the introductions on Socials and on our Websites.
It should communicate:
Exclusivity, Authentic , Kenyan-rooted luxury
We like our current logo, but feel we can turn - Turn the Sun into your Signature Asset"
Objetivo del mercado(s)
Our Customers to recognise we have become part of a group
Tipo de industria / entidad
Hospitality - Group of Hotels
Texto del logo
Tag line“ Part of the Private Collection Select Hotel” if possible
Estilos de fuente para usar
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- Options Naivasha Kongoni Lodge; Poa Place Resort, Swahili House and Oloiden Camp will sit the the Private Collection logo and say the hotel is part of the Select Hotels
Agradable de tener
- A classy look that speaks of a brand promise - one that can stand the test of time - blacks and gold
No debería tener
- The private collection logo alone.