Logo design for Carma Experiences – Sardinia-based curated travel brand
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Este cliente recibió 170 diseños de logo de 92 diseñadores. Eligieron este diseño de logo de Jonshonkal como el diseño ganador.
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We need a logo for Carma Experiences, a NEW Sardinia-based agency brand focused on curated experiences, private charters and local services. The brand should feel human, grounded, refined and contemporary.
The name Carma comes from the combination of Carola and Marina, the two women behind the project. At the same time, it also subtly recalls the idea of “Karma”, which we like for its sense of connection, balance and the feeling that good things happen when they are built with care.
Carma is not a mass-tourism brand and not a generic booking platform. It should communicate care, trust, local knowledge and real presence on the ground. We want the logo to feel personal and distinctive, with a strong but warm identity.
The style should be perhaps elegant, modern and clean, with a subtle feminine energy. not overly decorative, not too corporate, and not too “luxury hotel”. It should feel rooted in Sardinia, but without using obvious tourism clichés. What we want the logo to express:
care and attention
authenticity
local knowledge
trust and reliability. Colour direction:
We would like a Mediterranean-inspired palette, the idea is using terracotta/bronze with some sea water green, something that reminds at the sea of the La Maddalena archipelago and Sardinian colors.
We are open to a typographic or semi-typographic logo. We are open to the possibility of an iconographic logo, but avoiding things like:
palm trees - anchors -boats as obvious icons - suns, seagulls, waves used in a generic way - anything too touristy, cliché or dated- overly ornate or calligraphic styles- logos that feel too cold, too corporate or too “luxury resort”.
Objetivo del mercado(s)
We are targeting international travelers (mainly US and Europe), couples, families and small groups looking for authentic and well-curated experiences in Sardinia. We also want to speak to travel advisors, boutique hotels and partners who value reliability and local presence.
Tipo de industria / entidad
tourism, travel, holidays
Texto del logo
Carma Experiences
Estilos de fuente para usar
Colores
Colores seleccionados por el cliente para ser utilizados en el diseño del logotipo:
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- The focus should be on a warm and natural wordmark. We would simply like to avoid any lettering where the “C” resembles well-known styles (such as Coca-Cola or similar iconic scripts). The overall typography can have personality and presence, as long as it remains elegant, balanced and true to the brand.
Agradable de tener
- We are looking for a warm and refined logo, with a strong focus on the lettering. The typography should feel soft, natural and human, not too sharp or corporate. It would be a plus to include a small, subtle symbol, simple and minimal, that can represent connection, flow or journey — something that can also work as a standalone icon.
No debería tener
- Any lettering style that resembles well-known brands (such as Coca-Cola or similar iconic scripts)