everyone,

First off — thank you all for the incredible submissions so far. We’ve received many strong concepts and truly appreciate the creativity and effort from everyone.

After reviewing the designs, we want to refine and clarify the direction for the final phase of the contest.

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?? Primary Focus: Wordmark Logo

We want the logo to be centered around:

?? “Westfield” fully spelled out
• Strong, elegant serif typography
• Clean, timeless, premium feel
• Not overly modern or trendy
• Should feel like a high-end outdoor / sporting brand

The wordmark is the most important element.

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?? Quail in Flight (REQUIRED ELEMENT)

We would like to incorporate:

?? A single quail in flight

?? Important (non-negotiable):
• Quail must be in flight ONLY (wings extended)
• No standing or perched birds
• No grounded birds

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?? Composition Direction

We are aiming for a clean, premium layout where:
• A single quail in flight is placed to the left of “Westfield”
• The quail acts as an accent, not the main focus
• The typography remains dominant
• The overall look is balanced, minimal, and refined
We are specifically looking for:

? Realistic / natural quail
? Inspired by traditional sporting or engraving illustrations
? Some feather detail is okay, but keep it clean
? Must scale well and work in engraving

?? DO NOT submit:
• Silhouettes
• Flat icons
• Abstract or geometric birds
• Cartoon-style illustrations
• Birds that are not clearly in flight

?? The quail should look like a real bird in motion (mid-flight).

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?? Important Design Notes
• Black & white only (no color)
• Must work in one color
• Keep design clean and not overly detailed
• Must scale well for:
• Engraving on firearms
• Apparel (hats, shirts, etc.)
• Small applications

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?? WF Monogram

The WF concept is now:
• Secondary / optional
• Not required in the main logo
• Can be explored separately if desired

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? Feedback System

We will:
• Rate designs with strong typography 3–5 stars
• Use those as the base direction

?? If your design has already been rated, please revise it by:
• Keeping your typography
• Adding a quail in flight (as described above)

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?? Goal

We are aiming for a logo that is:
• Timeless
• Premium
• Clean and iconic
• Suitable for both firearms and apparel

A design that feels at home alongside brands like Beretta and Browning.

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?? Final Note

?? Any designs with quail not in flight (wings extended) will not be considered.

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Thank you again — we’re excited to see the next round of concepts.

?? Preference will be given to designs where the quail feels like a refined, realistic illustration — not a simplified logo icon.

Hello, Project Owner!
I have sent you my design with the Design Id #37120542. Please provide feedback and request changes if necessary.
Thank you.