Local Old School Gym needs logo refresh
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Este cliente recibió 191 diseños de logo de 78 diseñadores. Eligieron este diseño de logo de Mystrix como el diseño ganador.
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Resumen de Diseño de Logo
We're looking to refresh — not reinvent — the brand of Colon Gym, a beloved local institution with a long history as both a classic gym and a kung-fu school. Think the spirit of Gold's Gym, but with martial arts heritage baked in.
The goal is to modernize while preserving identity. The current logo is part of who we are, so we're not starting from scratch — we want it to feel fresh, scalable, and ready for modern use cases, while staying true to its old-school roots.
Required text:
The logo must include ESCUELA DE ARTE MARCIAL COLON GYM. COLON GYM is the center piece of the logo, ESCUELA DE ARTE MARCIAL can be a tagline, or something, it just needs to be secondary.
Layout is flexible, but COLON GYM must always be the visual centerpiece — prominent and unmistakable.
Martial arts identity:
The essence of this gym is Shaolin kung-fu, and we'd love to see that reflected in the visual direction. A Chinese-inspired aesthetic — whether through iconography, typographic treatment, ornamental details, or structural composition — would be a great fit. This doesn't need to be literal or clichéd; a subtle, refined nod to that heritage is just as welcome as a bolder expression of it.
Color palette:
We're keeping it strong and neutral. The palette to work within is: white, dark blue, black, yellow, orange, and red. Designers don't need to use all of them — a focused two or three-color combination will likely be more impactful. These colors should feel intentional and bold, not decorative.
Mascot:
We love our mascot, but it's dated and doesn't scale well. We'd love to see it redrawn and modernized — keeping its character, but making it clean and versatile.
Where this will be used:
Stickers for gym equipment
Event flyers
Social media
Upcoming website (could be a follow-on project for the winning designer)
The winning design needs to work across all these formats, so scalability and versatility are essential.
Attached you can find our current logo and some references we liked. We're very open to any new ideas that fit well, creativity is welcomed.
You can also find attached a sketch with the ideal layout, as well as some knives we'd like to see integrated (there needs to be 2 and crossed like on the image)
Texto del logo
ESCUELA DE ARTE MARCIAL COLON GYM
Estilos de logo de interés
Logo con emblema
Logo contenido dentro una forma / figura
Logo pictórico / combinado
Un objeto del mundo real (texto opcional)
Logo abstracto
Conceptual / simbólico (texto opcional)
Logo con personaje
Logo con ilustración o personaje
Estilos de fuente para usar
Colores
Diseñador para elegir los colores que se utilizarán en el diseño.
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- Old school vibes, modern, modern and minimalist chinese-style
Agradable de tener
- Nice mascot upgrade
No debería tener
- Must not feel traditional Chinese or anything that makes it feel old