3 Costco DRC Box Designs for 3 different products
Resumen de Diseño de Empaque
Franco Whole Foods is refreshing the Costco DRC (Display-Ready Case) packaging for three products in the Tortilla Fresca and Roti Fresh lines. The existing box design (reference: Avocado Oil Tortilla Fresca DRC) should serve as an inspiration as well as the new website: www.francowholefoods.net.
The goal is to create updated, cohesive DRC box designs for the three new SKUs listed below, adapting the established brand aesthetic while clearly differentiating each product's unique selling proposition (Organic vs. Non-GMO, Tortilla vs. Roti format).
All three boxes are Costco Display-Ready Cases (DRCs), meaning they sit on the shelf open-faced and must read clearly from a distance at retail.
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Agradable de tener
- Use the website as a reference point www.francowholefoods.net